ABC’s of SEO: S is for Social Bookmarking

In ABC's of SEO, The Digital Marketing Blogby Simon1 Comment

What is social bookmarking?

Firstly it’s a great way of sharing your top quality content on your site whether it’s a blog post, a report, a video or even a podcast episode, social bookmarking can facilitate your content reaching further exposure as well as increasing readership, comments and votes.

Why would you want to bookmark?

Good question! Well there are several benefits of use social bookmarking sites for sharing your content.

  1. Traffic – You can gain referral traffic back from these bookmarking sites and of course choosing the more popular ones is more likely to gain you more visits.
  2. Indexing – By submitting your content to social bookmarking sites you are in fact increasing the chances of it getting crawled quicker in Google allowing you to get pages on your site indexed quicker in search engines.
  3. Links – Followed links can be achieved by using certain social bookmarking sites which is obviously great for your site as it’s a quick and easy way of gaining links, improving your search engine rankings.
  4. Additional first page listings – If you are looking to get various pages of your site onto the first page on Google then social bookmarking sites can aid you. Posting content to these sites can sometimes rank highly in search engine results.


What social bookmarking sites should I use?

One problem that many users come across is that there are so many sites so it’s often difficult to know where to start bookmarking. Furthermore, some social bookmarking sites often forget your account details and signing-in can often be a problem. Below is our top 10 list of sites that you should be using:

  1. Stumbleupon
  2. Digg
  3. Reddit
  4. Delicious
  5. Blinklist
  6. Folkd
  7. Connotea
  8. Bibsonomy
  9. Netvouz
  10. Misterwong

What and how to bookmark?

There is a lot of freedom when it comes to deciding on what to bookmark, as you could even bookmark every page on your site (not recommended). The focal point to social bookmarking is to share quality content. So save your most in-depth blog posts, interviews, videos and podcasts.

Spend time on creating this content, don’t rush it. Focus on an eye-catching title, keep the sentence structure clear and be sure that your opening sentence provides an interesting and precise insight to your article. Your content needs to have obvious value to the reader and therefore has to be worth a second look.

When you get to the stage of bookmarking you need to remember three key things:

  • The title
  • Tags
  • Description

Arguably the most important element to get right is the title as this serves effectively as the ‘anchor text’. Here you want to try and insert your keyword but make sure your title captures the interest of the reader, how-to guides and top 10 lists are always a great way of doing this. The description needs to explain your content, but don’t overkill it. People don’t want to read an essay so make sure just lay down the key points of what your content is about. Tags as well are important, but don’t go crazy here. 5-7 tags are ample and the optimum amount to describe your content, any more and you’re just confusing your readers as to what the content is really about.


Obviously not everyone has enough time to spend only on social bookmarking content however it is a task worth undertaking daily as you get followed links back to your domain and your content gets much larger exposure. Finally, try and put your mind-set in that of the reader. Analyse what content gets regularly bookmarked and attempt to create your content accordingly. Build a profile, include bookmarks from various sources and this will get you noticed increasing your chances of getting bookmarked by others.

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  1. I still love using social bookmarking sites. I think my favorite from a referral traffic standpoint is Stumbleupon. Pinterest is quickly climbing the rankings for me as well. I think Pinterest changes the landscape quite a bit being so much visual than the others on the block.

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