In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO. Starting out with keyword strategies discover how to find the most appropriate keywords to target in the search engines together with Kelvin’s recommended keyword research tools.
Next we look at the technical considerations including how some website owners inadvertently block the search engines from indexing their sites and three localization strategies to maximize the chances of your site showing up for your specific audience.
Lastly we close with some content optimization tips including recommendations on Google-approved keyword placement and how to highlight the most important pages of your site to the search engines.
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