Panda and Penguin Updates – Gerry White – Internet Marketing Podcast #267.5

In Internet Marketing Podcast, The Digital Marketing Blog by Kaspar Forrest1 Comment

In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility about Google’s recent Panda and Penguin updates. Gerry goes through the differences between Panda and Penguin, and the purpose of each update. He then goes through the various tools that can be used to identify preventable issues with a site which Google may end up penalising. Finally he gives some advice on ensuring the content and meta data of a site is up to scratch and goes over Google’s other update, Hummingbird.


  1. Good podcast! I’ve read somewhere that a smaller quantity of web content has been penalised after the latest Penguin update – less than 1% of the websides. I wonder if webside optimization practicess have become more Google friendly, i.e. less black hat technicks applied, or Google itself has lower its ranking requirements. I really doubt that Google has become more tolerant towards bad link bilding, but who knows…

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