In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about long tail keywords. They first discuss the difference between head keywords and long tail keywords and the different results each type of search give you. They then talk about how longer tail keywords are more suited to those looking to target particular niches and that they often have much higher conversion rates. Finally, they chat about the various tools available to help you identify the keywords you want to target.
