Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281

In Internet Marketing Podcast, The Digital Marketing Blog by KelvinJanuary 29, 2015Leave a Comment

In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.

Ian Colyer

February 13, 2022.

I'm someone looking to break into a career in digital marketing and therefore contacted SiteVisibility for advice on how to do this. I spoke to their Chief Executive Jason Woodford who was more than helpful and took time out of his day to give me helpful advice on how to break into a career in digital marketing over the phone, along with sending me an email with further helpful information and links to useful resources to help with getting into digital marketing. The advice and resources was very extensive and taking the time to do this was something that Jason did not have to do and yet he was more than willing to do this.

Addington Palace

February 9, 2022.

We really appreciate all the great advice Jason gave us, an honest man with a wealth of knowledge who gave us very useful information! Thank you

Marnie Middlemiss

February 2, 2022.

Sitevisibility have sponsored a prize at the University of Brighton for over 15 years. This prize goes to a student who achieves great success in digital marketing on their course. We are hugely grateful to Sitevisibility for funding the prize and supporting students at Brighton. Awards of this kind mean so much to students, the cash award is helpful to them, but it is the recognition that builds their self-confidence and personal sense of achievement. Thank you.

Project Eileen Charity

January 28, 2022.

Jason is generous with his time and thinks outside of the box with his ideas. His advice for Project Eileen was far-sighted and tremendously helpful. I'm full of praise. Thank you!

Adam Playford

January 27, 2022.

Working with SiteVisibility to develop our YouTube channel was so much fun. From helping with brand identity, to ensuring keywords are set-up so customers can reach us organically, Site Visibility turned our outdated channel into one our customers love to visit. Highly recommended.

Samy Mansour

January 5, 2022.

Working with the team at SiteVisibility during my previous position as Head of digital was a pleasure, the overarching strategy, attention to KPIs which drive results and consultancy helped us gain a significant digital footprint and drive bottom of funnel leads to the sales team.

Lynn Skinner

December 30, 2021.

Jason's advice has been invaluable! Site Visibility is an excellent company to deal with. Really appreciate their personal and proactive approach to our needs.