In this podcast we talk to Oliver who is the Commercial Director at SiteVisibility. He looks after commercial arrangements with clients and delivers digital growth within their organisations. He talks about the main areas of pitching search: understanding your client’s needs and pitching a promise – what will help them achieve their goals? He tells us what the three key elements to a successful campaign are: 1. Managing expectations 2. Delivering on the promise 3. Adding value within the process.
Oliver discusses all three elements with us, how achieving goals and communication is integral to their work, as is the interaction with their client’s own marketing team. Furthermore, listen to the podcast to find out how he deals with the most common question asked by clients ‘How do we get to number 1 on Google?’