In today’s podcast Kelvin Newman shares useful knowledge about keyword research. Kelvin delves deep in the search journey by acknowledging the process of understanding what people are looking for and what you can do as a business to respond to their searches, as a result influencing your keyword research. Kelvin informs us on the possibilities of voice search and how this can influence a business keyword research. This will allow new phrases or words that can be used for online content and approaches to a company’s organic and paid search.
Throughout this podcast, Kelvin drops beneficial hints and tips that will improve your keyword research by suggesting new ideas and keyword prompts. In addition, he draws from his own experience of using SEO keyword tools that he has found valuable when conducting keyword research.