BrightonSEO Stage 2016

BrightonSEO Slides – September 2016

In BrightonSEO, The Digital Marketing Blog by SeanLeave a Comment


As co-founders of BrightonSEO, it was one that we’d been nervously waiting for but BrightonSEO made it’s hotly anticipated 1st appearance at the Brighton Centre on the 1st and 2nd September and just like Oasis did in 1994 and 2002, they absolutely rocked it! As Kelvin always says, they’ve come a long way from a room above a pub!

With so many talks happening throughout the day, it’s impossible to see everything. That’s why we’re collating each of the speakers slides to go alongside the videos of the main tracks. Once again, we’ve ordered them in the same way as the schedule of the day itself to make it nice and easy to navigate to the slides that you want to see.

If you can’t find the slides that you’re looking for, please do come back as we’ll be updating this regularly, as and when we manage to get all of the speakers slides. If you come across any slides that aren’t posted here, we’d be massively grateful if you could email Jenny or tweet us @sitevisibility and we’ll get them added.


Morning Sessions:


BrightonSEO Main Stage

HANNAH SMITH: Art, virtual snowballs, & the feels (or why beer is rarely the answer)

PAUL MADDEN: Navigating an ocean of link data, a former pirates story

STACEY MACNAUGHT: Lessons from Link Building in 2009 that Apply Today

PiDatametrics Stage

DAVE NAYLOR: The Hidden Pitfalls of Ecommerce SEO

DAVID WHATLEY: Why local search should be part of your e-commerce strategy

ROB WATSON: 6 weird Google Shopping feed hacks that retailers will love!

SiteVisibility Stage

CHRIS BULLICK: How a Reviews Strategy helps your SEO

SAM THOMAS: Does CTR Really Affect Website Performance?

SHYAM DATTANI: How a data-driven approach to content can make your online-business internationally successful

Internet Marketing Podcast Stage

DR JESS SPATE: Custom variables in Google Tag Manager

DARA FITZGERALD: Analytics 360 Suite: Is it a Game Changer?

ANNA LEWIS: Analytics horror stories

Linkdex SEO Now Theatre

STEPHEN KENWRIGHT: Best practice is not enough

TOM ANTHONY: Emerging types of Search

WebCertain International Theatre

CHRISTINA XU: Creating Digital Success in China

IDM Academy

LESLEY TADGELL FOSTER: Digital Marketing Regulation


Mid-Morning Sessions:


BrightonSEO Main Stage

JON EARNSHAW: How to avoid a site migration disaster

ALEYDA SOLIS: How to Drive Growth through your SEO Audits: Questions, Validations & Tools to Maximize your Results

MALCOLM COLES: SEO for news. We do WHAT?

PiDatametrics Stage

SOPHIE TURTON: Getting your users to do your content marketing for you

CHRISTOPH C. CEMPER:  7 More Things You Didn’t Know About Links

AISHA (SKIPPY) KELLAWAY:   5 ways to use PR, and fuel your digital strategy (beyond link building)

SiteVisibility Stage

LAURA HOGAN: Keywords Are Dead? I Call Bull

LIZZIE DE FREITAS: How we search on mobile

YIGIT KONUR: Keyword research in autopilot by Google spreadsheet macros

Internet Marketing Podcast Stage

SIMON BENNISON: How to put a price on digital content

HELENE HALL: Content marketing framework

STEVE LINNEY: Why email rules content marketing

Linkdex SEO Now Theatre

LAUREN GREATOREX: No Idea? How to create B2B marketing campaign ideas that sell.

KIRSTY HULSE: Why we need to stop avoiding content personalisation

MARTIJN SCHEIJBELER:  How to approach Content Marketing (as a Publisher)

WebCertain International Theatre


MARCIN CHIROWSKI: How to create an international blog to boost your SEO

FELIPE ROSSI: Developing Personas for International Social Media

IDM Academy


Lunchtime Keynote:

ANDY BEAL: Reputation Roadkill: learning from the biggest brands’ biggest blunders


Afternoon Sessions:


BrightonSEO Main Stage

PAUL CURRY: Building Viral Web Toys At Lightning Speed

GREG GIFFORD:  How to be a Facebook Advert Superhero

PHIL NOTTINGHAM: A Strategy for the New Wave of Video Platforms

PiDatametrics Stage

PURNA VIRJI: Are you Prepared for Voice Search?

DANIEL KERSHAW: This talks going to be fleek, bruh! Detections of language change and evolutions in Online Social Networks.

CHRISTIAN WARD: How to speak search engine

SiteVisibility Stage

LAURA CRIMMONS: Finding the value of Digital PR beyond the links

RICHARD PETERSEN: How to build a business case for SEO fixes

BERIAN REED: Moving the dial

Internet Marketing Podcast Stage

BAS VAN DEN BELD: The psychology behind the content

MARIA WHITE: Blogging from inside a conflict

OLGA ANDRIENKO:  Tinder Science Of A/B Testing and Conversion Optimisation

Linkdex SEO Now Theatre

LUKE REGAN: Gamified AR and the Future of Local Search

JONO ALDERSON: Surviving the machine revolution: how to become the digital marketer of the future


WebCertain International Theatre


IDM Academy

SHANE REDDING: Making the most of Marketing Automation: A Masterclass


Mid Afternoon Sessions:


BrightonSEO Main Stage

PADDY MOOGAN:  Sustainable content marketing

LEXI MILLS: Overcoming Launch Fear

LISA MYERS: How changing your mind can make you successful

PiDatametrics Stage

MYLES ANDERSON: 5 Trends Shaping the Future of Local Search

JIMISHA THAKRAR:  Humanising Search; Au Naturale

SIMON JACOBSON: If I built the world’s first search engine from scratch today, what would it look like?

SiteVisibility Stage

MARK THOMAS: Log Files: 5 critical Tech SEO questions your logs can answer

CHRIS GREEN: .htaccess Hell – Managing a Migration When There’s No “catch all” Answer

NILS DE MOOR: What we’ve learned from analysing 8 million websites

Internet Marketing Podcast Stage

BRIONY GUNSON: Integration, Integration, Integration: SEO & Content Marketing

STEVE MORGAN:  SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes


Linkdex SEO Now Theatre

WILL QUICK: Attribution: Making Sense of the Chaos

MEGHAN BURTON: Why the “new keyword = new page approach to SEO” is bonkers

FILI WIESE: Making your website record-breaking fast

WebCertain International Theatre


IDM Academy

KATE BARRETT: Email Marketing



WILL CRITCHLOW:  SEO split testing to move past ‘best practices’


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