#369: Influencer Relations: Interview with Chris Lee

In Content Marketing, Internet Marketing Podcast, Social Media & Online PR, The Digital Marketing Blog by Jennifer Schweiger1 Comment

In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results.

Get in contact with Chris:

@CMRLee of @SilFinch

The Outside Write blog


  1. I agree with what he said that we all have a certain degree of influence whether talking to our friends or other ways.

    I think being that light that others look to is the best way to get them to emulate you. Thus driving that industry you own, support or promote.

    When people really want to be like you they don’t need to be sold what you use, wear, eat or drive. They just need to see you doing it and they will too.

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