In today’s Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads.
Brad discusses why Google are making these changes and provides details of what has changed, including character count, a second headline and how the URL’s are displayed. Brad also goes on to talk about the “Campaigns by device type” feature that has been brought back and how this affects upgrades.
You can find more information about expanded text ads here, and if you’d like to follow Brad on Twitter you can do so here.