BrightonSEO April 2017 Slides

BrightonSEO Slides – April 2017

In The Digital Marketing Blog by SeanLeave a Comment

As co-founders of BrightonSEO, we’re so proud of how far the show has come. Making its second appearance at the Brighton Centre on the 6th and 7th April 2017, BrightonSEO was back, bigger and better than ever. With it’s biggest schedule yet and so many talks to see, we’re sure that you sadly missed out on some great speakers. Not to fear however! We’re collating each of the speakers slides so that you can catch up on anything you missed or simply relive the day all over again! We’ve added them in order of the schedule on the day itself to help you easily find the slides you need.

As you’ll see, we haven’t managed to collate everything yet, so if you come across any slides that need to be added or you’d like yours included, please either leave a comment below or email me and I’ll pop them in.

The guys over at Authoritas have also filmed the event so if you want to watch the full video of each of the talks on the main stage (Auditorium 1) you can do so here or if you’d like to watch them separately, we’ve also added the video links to each of the speakers on the main stage below.

We hope you enjoy these and look forward to seeing you at the next event! Do come and say hello at our stand!

Morning Sessions

Auditorium 1 – Future of Search

Raj Nijjer – AI and Structured Data: How Voice Search Raises the Stakes for Businesses – Watch the video here

Purna Virji – Keywordless Searches: How Your Camera is the New Search Box – Watch the video here 

Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline – Watch the video here

Auditorium 2 – Search & Data

Tom Capper – Links & Rankings: The Story in the Data

Neil Lawrence – Lies, Damned Lies and Big Data

Claudia Higgins – Getting the most out of the SEO data you can get for free

Malcolm Slade – Brand: The Only Future Ranking Factor

Syndicate Halls 1&2 – AI & Machine Learning

Shaona Ghosh – Machine Learning and AI algorithms

Thomas Nowotny – Bio-inspired computing and control

Neill Horie – SEO & Artificial Intelligence Optimisation

Syndicate Halls 3&4 – Fundamentals

Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion

Laura Hogan – Utilising Search Console for SEO Quick Wins

Roxana Stingu – WordPress optimisation beyond the Yoast plug-in

Restaurant Stage – Biddable

Susana Valverde Solano – How to choose where we invest our media spend

Marco Volpe – How to create your own dynamic remarketing – Watch the video here

Sam Vandermark – Looking beyond paid search for better biddable results

Meeting Room 1A – Mobile

Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry

Thomas Petit – A/B testing your app store listings

Daniel Rowles – Mobile first indexing – what it means to you in practice

Meeting Room 1B – Ecommerce Success

Zak Edwards – Don’t be Awesome! Just be alright at everything!

John Ashton – Common mistakes retailers still make in eCommerce

Alina Ghost – Managing SEO in a Complex Business

Mass Media Room – International SEO

Emily Mace – International websites and SEO – how to get it wrong in 5 easy steps

Liang Chen – How to manage a global mobile website rollout

Emily MacKenzie – Adapting a SEO-Localisation Workflow for Continuous Delivery

Expo Stage – IDM Academy

Lesley Tadgell Foster – Digital Marketing Regulation

Mid Morning Sessions

Auditorium 1

Marcus Tober – Why SEO and Content Marketing must always be data-driven – Watch the video here

Tom Benett – Measuring Content Success with GTM – Watch the video here

Julia Ogden – The 8 Step Checklist for Creating a Show Stopping Distribution Plan – Watch the video here

Auditorium 2 – SEO Audits

Anita Valentinova – Power of simple – Python scripts to automated SEO checks

Philip Gamble – Technical SEO beyond the initial audit

Andreas Voniatis – Boosting SEO audit recommendations with machine learning

Syndicate Halls 1&2 – Site Speed

Mark Edmondson – Supercharging websites with a real-time R API

Barry Adams – Preliminary title: Google AMP Case Studies

Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques

Syndicate Halls 3&4 – Insight

Tony Lu – How realtime dashboards can help you make better decisions.

Al Wightman – How can Google Data Studio help me?

Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot

Restaurant Stage – Future of Paid

Samantha Noble – How to use Paid Media to increase the lifetime value of a customer

Vikas Arora – Bing is Bigger than you think

Sophie Turton – The psychology of language for PPC

Meeting Room 1A

Site Clinics

Meeting Room 1B – Mass Content, Mass Opportunity

Sophie Moule – Using Search Data to Inform Business Strategy

Graham Macfadyen – Content strategies for digital audience growth

David Cox – Needles and haystacks: The challenges of discoverability in academic publishing

Mass Media Room – International Social

Malin Persson – Community – From local to global

Christina Xu – How to use WeChat in your marketing

Daiana Damacus – How to Avoid Common International Social Media Mistakes

Expo Stage – IDM Academy

Martin Chillcott – Are you experienced? Your customers are!

Early Afternoon Sessions

Auditorium 1

Adrian Phipps – How to rank in the answer box – Watch the video here

Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings – Watch the video here

Sam Auchterlonie – How to hack your SERPs using a lean approach – Watch the video here

Auditorium 2 – Crawl & Indexation

Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively

Sean Butcher – Inventive and Unusual Uses of the Canonical Tag

Janet Plumpton – How to use XPath and CSSPath for eCommerce Websites

Syndicate Halls 1&2 – Local

Greg Gifford – Advanced Local SEO Tips to help you murder your competitors

Ronell Smith – Localized Content: Better a Shield Than a Sword

Dan Thwaites – Content, Trust and Echo Chambers

Syndicate Halls 3&4 – Ecommerce

Charlie Williams – Shop it like it’s hot: E-commerce content that’s worth a damn

Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO

Kristal Ireland – Tech Futures in High Transaction Environments

Restaurant Stage – Paid Search

Arianne Donoghue – Moving Towards Audiences in a Keyword-Based World

Jennifer Holt – Get More QUALITY Leads from your PPC Campaign

Anu Adegbola – PPC Automation

Meeting Room 1A – Video & VR

Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands

Sam Watts – Introduction to VR: Past, Presence and Future

Meeting Room 1B – Agile, Big Brand Strategy

Robin Fishley – Brand Search, Ethics and the Future

Hannah Gordon Smith – Tackling complex journeys: single strategy for multi sites

Chris Fender – L’Oréal’s Digital Data Opportunity

Expo Stage – IDM Academy

Shane Redding – Making the most of Marketing Automation: A Masterclass

Late Afternoon Sessions

Auditorium 1

Alexandra Lever – How partnerships and sponsorships can help your search marketing efforts – Watch the video here

Sam Charles – How to Build High-Quality Links Without Spending Money – Watch the video here

Christoph Cemper – 5 Years of Google Penguin – Watch the video here

Auditorium 2 – Onsite

Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful – Watch the video here

Emily McLaren – Site Migration: Avoiding Sticky Situations

Chris Liversidge – Using Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO

Syndicate Halls 1&2 – Search Quality

Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions

Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites

Chris Munch – How SEO Bloggers Got a Panda Update Completely Wrong

Syndicate Halls 3&4 – Measurement

Alban Gérôme – Easy page element tracking with Kermit

Jess Spate – Sampling and sample size in Google Analytics

Michal Brys – Web user tracking behind the scenes

Restaurant Stage – Paid Social

Tara West – How to boss Sequential Advertising in Facebook

Ned Poulter – Social Media Advertising: Top Tips to Unlocking it’s True Potential

Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns

Meeting Room 1A – Business

Hannah Butcher – How to survive being an introvert in a LOUD industry

Sophie Iredale – Should Search Marketers do more to protect their professional Conduct?

Monica Georgieff – Running Marketing like Lean Software Development

Expo Stage – IDM Academy

Kate Barrett – Email Marketing

Keynote Speaker

Rory Sutherland – Are we creating a culture where it pays to be boring? – Watch the video here

Did you know??

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