As co-founders of BrightonSEO, we’re so proud of how far the show has come. Making its second appearance at the Brighton Centre on the 6th and 7th April 2017, BrightonSEO was back, bigger and better than ever. With it’s biggest schedule yet and so many talks to see, we’re sure that you sadly missed out on some great speakers. Not to fear however! We’re collating each of the speakers slides so that you can catch up on anything you missed or simply relive the day all over again! We’ve added them in order of the schedule on the day itself to help you easily find the slides you need.
As you’ll see, we haven’t managed to collate everything yet, so if you come across any slides that need to be added or you’d like yours included, please either leave a comment below or email me and I’ll pop them in.
The guys over at Authoritas have also filmed the event so if you want to watch the full video of each of the talks on the main stage (Auditorium 1) you can do so here or if you’d like to watch them separately, we’ve also added the video links to each of the speakers on the main stage below.
We hope you enjoy these and look forward to seeing you at the next event! Do come and say hello at our stand!
Morning Sessions
Auditorium 1 – Future of Search
Raj Nijjer – AI and Structured Data: How Voice Search Raises the Stakes for Businesses – Watch the video here
Purna Virji – Keywordless Searches: How Your Camera is the New Search Box – Watch the video here
Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline – Watch the video here
Auditorium 2 – Search & Data
Tom Capper – Links & Rankings: The Story in the Data
Neil Lawrence – Lies, Damned Lies and Big Data
Claudia Higgins – Getting the most out of the SEO data you can get for free
Malcolm Slade – Brand: The Only Future Ranking Factor
Syndicate Halls 1&2 – AI & Machine Learning
Shaona Ghosh – Machine Learning and AI algorithms
Thomas Nowotny – Bio-inspired computing and control
Neill Horie – SEO & Artificial Intelligence Optimisation
Syndicate Halls 3&4 – Fundamentals
Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion
Laura Hogan – Utilising Search Console for SEO Quick Wins
Roxana Stingu – WordPress optimisation beyond the Yoast plug-in
Restaurant Stage – Biddable
Susana Valverde Solano – How to choose where we invest our media spend
Marco Volpe – How to create your own dynamic remarketing – Watch the video here
Sam Vandermark – Looking beyond paid search for better biddable results
Meeting Room 1A – Mobile
Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry
Thomas Petit – A/B testing your app store listings
Daniel Rowles – Mobile first indexing – what it means to you in practice
Meeting Room 1B – Ecommerce Success
Zak Edwards – Don’t be Awesome! Just be alright at everything!
John Ashton – Common mistakes retailers still make in eCommerce
Alina Ghost – Managing SEO in a Complex Business
Mass Media Room – International SEO
Emily Mace – International websites and SEO – how to get it wrong in 5 easy steps
Liang Chen – How to manage a global mobile website rollout
Emily MacKenzie – Adapting a SEO-Localisation Workflow for Continuous Delivery
Expo Stage – IDM Academy
Lesley Tadgell Foster – Digital Marketing Regulation
Mid Morning Sessions
Auditorium 1
Marcus Tober – Why SEO and Content Marketing must always be data-driven – Watch the video here
Tom Benett – Measuring Content Success with GTM – Watch the video here
Julia Ogden – The 8 Step Checklist for Creating a Show Stopping Distribution Plan – Watch the video here
Auditorium 2 – SEO Audits
Anita Valentinova – Power of simple – Python scripts to automated SEO checks
Philip Gamble – Technical SEO beyond the initial audit
Andreas Voniatis – Boosting SEO audit recommendations with machine learning
Syndicate Halls 1&2 – Site Speed
Mark Edmondson – Supercharging websites with a real-time R API
Barry Adams – Preliminary title: Google AMP Case Studies
Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques
Syndicate Halls 3&4 – Insight
Tony Lu – How realtime dashboards can help you make better decisions.
Al Wightman – How can Google Data Studio help me?
Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot
Restaurant Stage – Future of Paid
Samantha Noble – How to use Paid Media to increase the lifetime value of a customer
Vikas Arora – Bing is Bigger than you think
Sophie Turton – The psychology of language for PPC
Meeting Room 1A
Site Clinics
Meeting Room 1B – Mass Content, Mass Opportunity
Sophie Moule – Using Search Data to Inform Business Strategy
Graham Macfadyen – Content strategies for digital audience growth
David Cox – Needles and haystacks: The challenges of discoverability in academic publishing
Mass Media Room – International Social
Malin Persson – Community – From local to global
Christina Xu – How to use WeChat in your marketing
Daiana Damacus – How to Avoid Common International Social Media Mistakes
Expo Stage – IDM Academy
Martin Chillcott – Are you experienced? Your customers are!
Early Afternoon Sessions
Auditorium 1
Adrian Phipps – How to rank in the answer box – Watch the video here
Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings – Watch the video here
Sam Auchterlonie – How to hack your SERPs using a lean approach – Watch the video here
Auditorium 2 – Crawl & Indexation
Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively
Sean Butcher – Inventive and Unusual Uses of the Canonical Tag
Janet Plumpton – How to use XPath and CSSPath for eCommerce Websites
Syndicate Halls 1&2 – Local
Greg Gifford – Advanced Local SEO Tips to help you murder your competitors
Ronell Smith – Localized Content: Better a Shield Than a Sword
Dan Thwaites – Content, Trust and Echo Chambers
Syndicate Halls 3&4 – Ecommerce
Charlie Williams – Shop it like it’s hot: E-commerce content that’s worth a damn
Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO
Kristal Ireland – Tech Futures in High Transaction Environments
Restaurant Stage – Paid Search
Arianne Donoghue – Moving Towards Audiences in a Keyword-Based World
Jennifer Holt – Get More QUALITY Leads from your PPC Campaign
Anu Adegbola – PPC Automation
Meeting Room 1A – Video & VR
Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands
Sam Watts – Introduction to VR: Past, Presence and Future
Meeting Room 1B – Agile, Big Brand Strategy
Robin Fishley – Brand Search, Ethics and the Future
Hannah Gordon Smith – Tackling complex journeys: single strategy for multi sites
Chris Fender – L’Oréal’s Digital Data Opportunity
Expo Stage – IDM Academy
Shane Redding – Making the most of Marketing Automation: A Masterclass
Late Afternoon Sessions
Auditorium 1
Alexandra Lever – How partnerships and sponsorships can help your search marketing efforts – Watch the video here
Sam Charles – How to Build High-Quality Links Without Spending Money – Watch the video here
Christoph Cemper – 5 Years of Google Penguin – Watch the video here
Auditorium 2 – Onsite
Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful – Watch the video here
Emily McLaren – Site Migration: Avoiding Sticky Situations
Chris Liversidge – Using Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Syndicate Halls 1&2 – Search Quality
Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions
Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites
Chris Munch – How SEO Bloggers Got a Panda Update Completely Wrong
Syndicate Halls 3&4 – Measurement
Alban Gérôme – Easy page element tracking with Kermit
Jess Spate – Sampling and sample size in Google Analytics
Michal Brys – Web user tracking behind the scenes
Restaurant Stage – Paid Social
Tara West – How to boss Sequential Advertising in Facebook
Ned Poulter – Social Media Advertising: Top Tips to Unlocking it’s True Potential
Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns
Meeting Room 1A – Business
Hannah Butcher – How to survive being an introvert in a LOUD industry
Sophie Iredale – Should Search Marketers do more to protect their professional Conduct?
Monica Georgieff – Running Marketing like Lean Software Development
Expo Stage – IDM Academy
Kate Barrett – Email Marketing
Keynote Speaker
Rory Sutherland – Are we creating a culture where it pays to be boring? – Watch the video here
Did you know??
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