How to install Google Tag Manager Post

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In Analytics, The Digital Marketing Blog by Jon HibbittLeave a Comment

If you already have a Google Account, itโ€™s very easy to create and install Google Tag Manager (GTM). This guide will walk you through the steps to create your own GTM Account, enabling you to add tags to your website, APP or AMP pages in a matter of minutes.

*Note if you want to find out more about Google Tag Manager and what it is, check out my previous post here.

Step 1: Visit The GTM Account Page

Click on The GTM Account link:

Google Tag Manager Account Page

If youโ€™ve already got a Google Account proceed to the next step. If you donโ€™t have a Google Account, youโ€™ll need to create one here:

Step 2: Sign In With Your Google Account

Click โ€˜SIGN INโ€™ to create a GTM Account with your Google Account

Google Account Sign In

Step 3. Create Your GTM Account

After youโ€™ve signed in you should be on the GTM Account creation page.

Add your company name and click CONTINUE.

Google Tag Manager Account Set Up

Step 4: Setup Your GTM Container

The Container is where youโ€™ll manage all your tags.

  1. Label the Container name with the name of your site (donโ€™t use https:// or https://).
  2. Select where the container will be used, Web, iOS, Android or AMP.
  3. Click โ€˜CREATEโ€™.

Add New GTM Account

Pentasia Case Study

Step 5: Agree to the GTM Terms of Service

Click โ€˜YESโ€™ โ€“ itโ€™s the only option which will allow you to make further progress J.

Google Tag Manager Terms of Service Agreement

Step 6: Open Your GTM Container

Click on your Container Name

Pre-Configured GTM Solutions

Step 7: Click on your GTM Tracking code ID

Click on the GTM Tracking ID

GTM Tracking Code ID

Step 8: Install GTM


Before you go ahead with following the next steps, make sure you audit the current tags installed in the code of your website, app or AMP pages and create an analytics migration plan before you begin.

For example, if you have Universal Google Analytics installed on every page already, and you deploy Universal Analytics using Google Tag Manager, you will end up with two identical Universal Analytics codes on the page. This will result in double counting of pageviews and inaccurate bounce rate metrics.

Some CMS systems e.g. WordPress and Magento allows users to add tracking tags using plugins. Taking stock of whatโ€™s already installed on your site before adding tags to GTM is a sensible precaution to safeguard your data.

Not all vendor tags are currently supported by GTM, and for those which arenโ€™t, youโ€™ll want to check in with the vendorโ€™s technical support to ensure their tracking code will work with GTM. Hereโ€™s the list of supported tags:

Itโ€™s also why you need to run a GTM Tracking Coverage Report whenever you make major analytics changes or upgrades.

Once youโ€™ve documented your current tracking set up and worked out any compatibility issues, follow the instructions in the GTM pop window to add the code to your website (See the screenshot in Step 5.) You may need your developer to help you with this:

Install Google Tag Manager - Code

More information

Step 9: Check GTM Container Tracking Code Coverage

Youโ€™ll want to ensure a tracking coverage report is run to test GTM is on every page. ย There are lots of tools that can help you keep track of which tags you have on all pages across your site. One of these is which is free and will analyse small sites (less than 10,000 pages). See

Step 10: Add Your Tags and Test

Good work, youโ€™ve got GTM Installed. In future posts, weโ€™ll show you how to install Google Analytics and test and publish it in GTM. Stay tuned! Subscribe to our Newsletter to be notified when we publish this post.

How Do I Install GTM on WordPress?

Weโ€™d recommend using this excellent plugin which includes additional GTM tracking options and makes installing Google Tag Manager a breeze:

DuracellTomi's Google Tag Manager for WordPress

Next Steps

Congrats on reaching the end of this post. At this stage, you should have created a GTM Account, created and installed your GTM Container and checked itโ€™s on every page. Youโ€™ll be ready to add your very first tag.

Thanks for reading our guide, we hope you found it useful. Donโ€™t hesitate to add a comment or send me a mail if you have questions, or need some support with GTM.

Our Other Google Tag Manager Resources

If you need help with Google Tag Manager or any part of your Analytics, feel free to get in touch by calling us on 01273 733 433 or contacting us using the form below:

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