#395: The Future of Link Building: Interview with Rickard Vikström

In Internet Marketing Podcast, SEO, The Digital Marketing Blog by Jennifer SchweigerLeave a Comment

In today’s episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings.  Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names.

Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, more like a vote for you company or website. So if someone links to you, they refer to you and at the same time recommend you to their audience. 

The next topic Rickard discusses is how  he sees link building involving the next 2,3 years. His forecast is that we will see a better search engine index, which will be beneficial for all intern users. He explains that as Google is getting better in recognizing odd links, we should be careful when it comes to building links. For example, not linking to everyone who asks you to or even offers you money! Spending time to decide which links are worth it or not. The most obvious tip is to build great content, as this is the most effective and organic way of getting good links.

Rickards Insider advice this week is: Be careful with the links you are getting and the links you’re giving away!

If you’d like to get in contact with Rickard, you can do so via the links below:

Website Internet Vikings

Rickard’s Linkedin


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