On today’s Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion.
On the show you’ll learn:
- Why content promotion is so important
- Why you need to have both inbound and paid for ads as part of your content strategy
- How paid promotion can help you to drive traffic whilst also building links
- The biggest blockers that prevent people from running paid ads
- How to implement a blended approach and Daniel’s 4 steps
- Why you need to be testing your ads and how you can do so
- Why Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google Ads
Plus, Daniel provides his top tip/key takeaway for the audience.