On today’s episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey.
On the show, you’ll learn:
- The importance of building a customer journey
- Neil’s example of an ideal customer journey
- The best things we can do with online marketing to make our full customer journey successful
- Why you need to create a content marketing strategy that delivers value throughout – from attention to the highest priced products
- Why you should be using paid advertising to accelerate the content at every stage
- How remarketing can help you to massively increase your ROI
Plus Neil provides his top tip/key takeaway.