#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com

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In this week’s episode, we’re joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.

Discussing the topic of AI and machine learning and its impact on marketing, you’ll learn:

  • The key strengths of humans vs machines (hurrah!)
  • Why the future requires humans & computers to work together
  • Why lightning = beef
  • Why machines aren’t quite ready to write all of your ads
  • How machine learning is impacting bid management in paid media
  • Why larger corporations have a distinct advantage when it comes to using machine learning

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

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