On today’s episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.
On the show you’ll learn:
- Why you should be split testing and how you can do so
- Why user experience isn’t just about improving your conversion rate
- Why improving engagement with your visitors is important
- Why it’s harder to garner trust online today
- Why the colour of buttons on your site should remain consistent through the users journey
Plus Justin provides his top tip/key takeaway for the audience.