Jon MacDonald Podcast

#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald

In Conversion Optimisation, Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

On today’s episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.

On the show you’ll learn:

  • Jon’s definition of what CRO is
  • Why you need to be making data-backed decisions when it comes to CRO
  • The types of data that you should be looking at to improve your conversions
  • Why you should always start with Google Analytics when it comes to data analysis for CRO
  • Why you always need to be testing elements of your website
  • What your goal should be when reviewing your data

Plus, Jon provides his top tip for the audience.

If you’d like to connect with Jon, you can find him on Twitter here and on LinkedIn here.

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