On today’s episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.
On the show you’ll learn:
- Jon’s definition of what CRO is
- Why you need to be making data-backed decisions when it comes to CRO
- The types of data that you should be looking at to improve your conversions
- Why you should always start with Google Analytics when it comes to data analysis for CRO
- Why you always need to be testing elements of your website
- What your goal should be when reviewing your data
Plus, Jon provides his top tip for the audience.