#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

In Internet Marketing Podcast, The Digital Marketing Blog by ScottLeave a Comment

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.

Luke shares his thoughts and advice on:

  • What lifecycle marketing is and how it’s evolved through programmatic
  • Why marketers shouldn’t worry about losing their jobs to programmatic advertising
  • The specific programmatic formats used by Crimtan to drive conversions

You can connect with Luke via Crimtan at:

Leave a Comment