l love copywriting. I love storytelling. There’s nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.
I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it’s a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.
Today’s episode is about how to surface your brand’s story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book ‘The Content Fuel Framework’ which is designed to help you generate unlimited story ideas!
In this episode we discuss:
- How to approach telling your story for the first time
- Questions you can ask of yourself and others to uncover interesting stories
- How to keep your brand story consistent
- How storytelling is developing
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