Today we’re joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.
In today’s episode we discuss:
- The marketing limitations of online course platform
- Tom’s recommended software for building your own landing page and checkout processes
- Why you might need to give some thought to launching your course on Udemy
- Ad copy principles that work best when marketing online courses
- Evergreen trends and principles to follow in the world of online courses
CONNECT WITH TOM:
REFERENCED ON THIS EPISODE:
- Scott’s episode with Tom on ‘The Advertising Hour’ podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses
- ConvertKit: https://convertkit.com/
- ThriveCart: https://thrivecart.com/
- Zapier: https://zapier.com/
- Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com