In today’s episode we’re joined by Steve Munachen, Head of Global Marketing at Push Live.
Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.
In this episode we discuss:
- How the pandemic has accelerated experimentation within live streaming
- New capabilities in cross-platform and cross-profile live streaming
- Monetisation models being used within live streaming
- How influencer marketing extends into live streaming opportunities
Referenced on this episode:
- Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qU
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