Paul Cowan Podcast

#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

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Paul Cowan is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

In this episode we discuss:

  • What happens in the intersection of product and marketing at FreshBooks
  • Examples of marketing that’s built-in to products
  • What SaaS product marketers can learn from the gaming sector
  • What can marketing teams learn from product teams and vice versa
  • When to target broad audiences vs. when to go feature-specific

Referenced on this episode:

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