#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

In Internet Marketing Podcast, The Digital Marketing Blog by SeanApril 1, 2021Leave a Comment

Paul Cowan is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

In this episode we discuss:

What happens in the intersection of product and marketing at FreshBooks
Examples of marketing that’s built-in to products
What SaaS product marketers can learn from the gaming sector
What can marketing teams learn from product teams and vice versa
When to target broad audiences vs. when to go feature-specific

Referenced on this episode:

CONNECT WITH PAUL / FRESHBOOKS

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   YMCA DLG 
 July 14, 2023.
 
 
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   James Ewens 
 June 20, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!
  
 
       
   Robyn Bignall-Donnelly 
 June 15, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.
  
 
       
   Matt Jones 
 June 6, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.
  
 
       
   Rosie Ashman 
 June 5, 2023.
 
 
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   Vicky King 
 May 23, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.
  
 
       
   Jamie Forshaw 
 April 28, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge

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 April 26, 2023.
 
 
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   Lucy Ross 
 April 25, 2023.
 
 
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