#623 Why It’s Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates

In today’s episode we’re joined by Stan Bernard, President of Bernard Associates and author of the newly released book, ‘Brands Don’t Win: How Transcenders Change the Game’, available 12th October 2021.

In this episode, you’ll learn:

• How businesses can learn from transcender sports teams and vice versa
• What has changed in marketing that means branding alone is no longer as effective as it once was?
• The paradigm shift of elected advocacy to selected advocacy
• The important role that influencer marketing plays in Stan’s transcender system vs traditionalist systems of marketing
• Understanding how to apply ‘Campaign Agendas’ to your business, inspired by political campaigning
• Peloton’s success in creating a cult-like following of ‘advengelicals’
• How Starbucks became and continue to be a transcender business without necessarily having the best coffee
• The role of Trump’s 2016 ‘Make America Great Again’ caps played in his campaign agenda

Referenced on this episode:

• [Book] Brands Don’t Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC

CONNECT WITH STAN/BERNARD ASSOCIATES:

• https://brandsdontwin.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to marketing@sitevisibility.com