In this episode we’re joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.
In this episode we discuss:
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The story of how Launchmetrics worked with designer, Negris Lebrum, to bring a branded collection to the runway at NYFW
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How big data is influencing the fashion industry
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What marketing metrics do fashion brands care about?
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How important is traditional media placements for luxury brands?
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Using the ‘voices’ framework to drive a strategic approach to your influencer marketing
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How can luxury fashion brands successfully work with micro influencers?
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Why marketers should study Dior’s approach to influencer marketing
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Why it can pay to provide influencers with unique experiences instead of just fees
Referenced on this episode:
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[Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020
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How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9
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The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0
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What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance
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