In this episode we’re joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will provide sustained organic search performance.
In this episode we discuss:
The difference between content strategy and content tactics
The critical role of patience in content strategy
How to sell the value of content strategy
What elements make up a content strategy?
What is the ‘pillar and post’ approach to content strategy
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