In this episode we’re joined by Mordy Oberstein, Head of SEO Branding @ Wix.
Mordy is an experienced marketer, having worked with RankRanger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy’s advice on how to excel in this marrying of two important marketing disciplines.
In this episode we discuss:
What is SEO branding?
Why brands need to move beyond copycat content
Does Wix consider brand management for other marketing disciplines?
How to priortise your efforts on topics that communities care about
How does Wix prompt feedback from the SEO community?
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