In this episode we’re joined by Dave Burgman, CEO & Founder of Raptor. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber.
In this episode we discuss:
How The Raptor Group attracted the interest of brands including Deliveroo. Uber and Tinder
How to effectively work with student ambassadors
How student nightclub promotions have evolved since 2017
How protective are US ‘disruptors’ of their brand when entering the UK market?
Is a brand purpose more important than utility?
CONNECT WITH DAVE/THE RAPTOR GROUP:
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