#678 A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

In Internet Marketing Podcast, The Digital Marketing Blog by ScottLeave a Comment

In this episode we’re joined by Brad Hoos, CEO of The Outloud Group.
Brad joins us to discuss how to approach influencer marketing strategically, as we cover:
  • The pressure of influence experience by creators
  • The parallels between business culture and influencer storytelling
  • When is right time for a business to focus on influencer marketing?
  • Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
  • Which markets are experiencing a saturation of influencer marketing?
  • BS influencer marketing metrics to avoid
Reference on this episode:
CONNECT WITH BRAD/THE OUTLOUD GROUP:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d like us to cover, please send this to marketing@sitevisibility.com

Leave a Comment