#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

In this episode we’re joined by Zino Rost van Tonningen, CEO at TyrAds. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.

In this episode we discuss:

Why will programmatic be more effective in a cookieless future?
What is the Google Privacy Sandbox?
How prioritising first-party data-capture will give you a competitive edge
Why is Google adopting cookieless marketing technolgy?
Why reward and loyalty apps might be about to experience a boom in popularity

Reference on this podcast:

CONNECT WITH ZINO/TYRADS:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d like us to cover, please send this info to marketing@sitevisibility.com

YMCA DLG

July 14, 2023.

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June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

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June 15, 2023.

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June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

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June 5, 2023.

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May 23, 2023.

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Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

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Lucy Ross

April 25, 2023.

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