BrightonSEO was back again on the 20th and 21st of April, and as is now customary, we’re collating each of the speaker’s slides from the conference, right here on the blog below.
If you couldn’t make it to the event yourself, missed out on some of the talks, or just want to recap some of the awesome marketing tips and advice shared, we’re here to help!
So, in alphabetical order, here are the slides from the April 2023 BrightonSEO conference.
You’ll notice that we haven’t quite collated them all yet, so if you have any you’d like us to add, please send me an email and I’ll make sure to get them added.
BrightonSEO Speaker Slides: Thursday 20th April
Alex Wright – The 3 pillars of high performance teams
Anna Morrish – The Boss Baby – overcoming the fear of taking time off
Louise Ali – Self esteem optimisation: the most important type of SEO
Sean Butcher – Listen up SEOs! Here’s why you need to get involved in your new employee’s onboarding
Cheryl Luzet – We must have equality by now? Why unconscious bias in the agency world is holding you back
Ian Benjamin – The future of work starts with you
Azeem Ahmad – How do you align digital marketing with equality?
Fabio Embalo – How to align Equality with SEO
Andi Jarvis – Where does Equality fit in your marketing strategy?
Sally Raymer – Crawl budget: everything you need to know
Patrick Stox – Everything you really need to know about canonicalization
Kristina Azarenko – eCommerce internal linking: into the spider-verse
Claudia Higgins – Breaking down silos: how integrated data sets enhance SEO strategies
Claudia O’Shea and Sergey Lesnikov – How to create a culture of search
Will Critchlow – How to generate 8 million SEO test ideas
Michael Boosalis – Winning Google’s heart with CMS
Chris Spann & Anna Uss – Succeeding at scale: How Snyk doubled their traffic using Lumar & programmatic SEO
Jon Earnshaw – Optimising for the SERP multiverse: a 4-step process for success
Anna Moragli – Taking your business to the next level with nthe power of ecommerce SEO
Emanuel Hoch – How PPC opened up the most efficient Content Monetization Approach for SEO
A. J. Ghergich – Ensuring findability in the new search era
James Ball – ChatGPT: Localisation friend or foe
Rachel Pearson – TikTok for search marketing
Carlos Meza – Is content the king in modern SEO?
Dale Bertrand – Stop writing SEO articles: templated content that ranks
Sam Oh – Fully automated link building – is it really possible?
Tom Pool – Basic automation hacks for SEO
Robin Allenson – Automation recipes for SEO success
Emma Russell – Exploring the psychological theory, Cognitive Load
Giulia Panozzo – Neuroscience of search
Thomas Grange – The evolving state of search
Nitesh Sharoff – Hacking GA4 for SEO
Nitin Manchanda – Data driven approach to scale SEO
Jason Yip – Using UTM codes like a boss and building beautiful dashboards
Nick Vines – Why page speed matters, WITHOUT mentioning conversions once
Aymen Loukil – What your Google Lighthouse score hides from you
Amir Glatt – Optimizing 1 million websites for Google core web vitals
Helen Pollitt – SEO-first organisations – how to focus your business on growth
Rebecca Berbel – Why you need technical SEO to build a great online strategy
Steve Paine – Blueprint strategies for success
Genie Jones – Entity SEO: how to use the SameAs tag in schema to completely revolutionise the game
Ian Helms – How to convince even the pickiest editors to take SEO more seriously
Anthony Barone – How to future-proof SEO strategy for SME businesses
Isa Lavahun – Showing the value of digital PR beyond coverage and links
Brenton Thomas – How to generate backlinks without breaking the bank
Lauren Henley – Do product page links = impact? What I learned from building 2,000 in a year
Duane Brown – How to automate data from Shopify to Google Ads!
Kestra Walker and Sam Rutley – Making Magento magnificent for marketing
Issie Hannah – SEO Autopilot: turbocharge your everyday ecommerce tasks with automation
Kathryn Bevan – How to ace your website migration: overcoming common red flags
Damien Robert – Domain consolidation: propel your rankings without touching your content
Judith Lewis – Lessons learned from a mass of migrations
Manuel Martín Morante – Building an IA with graph theory and data science
Kavi Kardos – Extreme makeover: site architecture edition
Dan Taylor – Influencing discovery, indexing strategies for complex websites
Jessica Maloney – Help! My site has been hit by an algorithm update
Adriana Stein – How to combat SERP volatility
Simon Lesser – Google Bard, ChatGPT, the sky is falling, and SEO is dead (again)
KEYNOTE:
Areej AbuAli – The future of SEO: What the past decade can teach us about the next
BrightonSEO Speaker Slides: Friday 21st April
Cameron Wildridge – Beyond Pride: making digital marketing and SEO LGBTQ+ authentically inclusive
Anna Bravington – How to get diverse ideas into your marketing strategy
Mo Kanjilal – Why inclusive teams are crucial to your success
Zahid Mahmood – Programmatic SEO with Next.js
Lidia Infante – Headless SEO – How to not fuck up your technical setup
Vicky Mills – Why your tech optimisations are still sat in the backlog
Hinde Lamrani – Congratulations, you’re going global! What you wish someone told you
Sarah Presch – The psychology behind inclusive international SEO strategies
Natalia Witczyk – Search engines beyond Google
Ash New – Web server SEO: make your TTFB faster!
Jon Moore – The Xpath to discovery
Mufaddal Sadriwala – How to get your tech SEO changes implemented FAST!
A. J. Ghergich – Ensuring findability in the new search era
James Ball – ChatGPT: Localisation friend or foe
Claudia Higgins – Breaking down silos: how integrated data sets enhance SEO strategies
Jon Earnshaw – Optimising for the SERP multiverse: a 4-step process for success
Anna Moragli – Taking your business to the next level with the power of ecommerce SEO
Emanuel Hoch – How PPC opened up the most efficient content monetization approach for SEO
Will Critchlow – How to generate 8 million SEO test ideas
Michael Boosalis – Winning Google’s heart with CMS
Chris Spann & Anna Uss – Succeeding at scale: How Snyk doubled their traffic using Lumar & programmatic SEO
Niki Mosier – The value of feature snippets
Rohan Ayyar- STOP Dissing Rankings!
Carrie Rose – Owning TikTok, Pinterest and YouTube SERPS
Andy Timmins – Using Python with (Chat)GPT to help automate content creation
Greta Munari – The redemption of content automation: how to scale unique content to 4M+ pages
Ashley Liddell – Where should – and shouldn’t – AI & ChatGPT play a role in your SEO strategy?
Ashleigh Noon & Sunny Matharu – Your metrics are my metrics
Chloe Smith – How content design impacts SEO & accessibility
Dr Kiran Webster – Why empathy should be a key player in your marketing strategy
Prashant Puri and Lomit Patel – Data-driven SEO & content strategy to reduce your customer acquisition costs
Dirk Schembri – Creating a future-proof content strategy with Topical Clusters
Sante J. Achille – Methods and tools to plan and create your content
Phil Nottingham – Turning an unloved corporate YouTube channel into a traffic generation machine
Dan Morehead – SEO For television: the rise of streaming
Ahmed Khalifa – Cut the crap-tion! – How *real* captions can take you and your video engagements to the next level
Julien Deneuville – Avoid SEO horror stories with monitoring
Rickard Broberg – Make more informed decisions based on search data
Max Flajsner – The search for total search: lessons from machine learning on incrementality
Maddie McCartney – How to get your SEO work prioritised in-house
Nati Elimelech – How to create an SEO scoring system that makes things happen
James Brockbank – The traditional approach to SEO Is broken. Here’s how to prioritise your efforts & drive rapid growth
Hannah Rogers – How to deliver actionable insights on core web vitals
Vanda Pokecz – How to get from 2% to 99% good URLs – a core web vitals success story
Nicole Bingham – How to improve site speed and CWV for eCommerce sites
Jo Blood – The 10 most common mistakes when working at home
Tom Vaughton – How to rethink the traditional SEO workspace to promote team well-being and productivity.
Myriam Jessier – SEO + ADHD =
Emma Travis – How to think like a User Researcher
Sarah Sal – Forget about sugar daddies; turn customer interviews into high ROI content
Angus Carbarns – How to conduct user research on a shoestring budget
Amanda Jordan – Opportunity is knocking: how to identify growth and expansion opportunities with local SEO data
Claire Carlile – Google’s local knowledge panel – the CMS you never knew you had
Tanesha Austen – Create local content & adverts your customers actually want to read
Bibi the Link Builder – Y U no reply? How to write outreach emails that convert
Greg Gifford – The fast and furious guide to real world link building
Dixon Jones – Internal linking: the secret superpower that anyone can use
KEYNOTE
Toju Duke – The new era: embracing AI technologies in marketing
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