Product or brand differentiation is an age-old problem for marketers, made even worse by the relative lack of geographical barriers that exist online. When a retailer doesn’t need to differentiate …
4 Sources of Inspiration for Creating Killer Content
Sometimes inspiration for great blog content comes easily. The idea almost pops into our head fully formed and all we need to do is put pen to paper, or nowadays, …
What are the Top Challenges Facing Retailers in 2018?
Last year we explored some of the major challenges that we thought the retail industry would face in the upcoming months and years. It quickly became our most popular blog …
How to Identify High Quality Bloggers & Improve Your Blogger Outreach
For those of us that do influencer marketing and blogger outreach, we deal with bloggers on a daily basis and like everything; there are those that are genuine and truly …
Manchester United’s Marketing Strategy: Are Manchester United really bigger than any celebrity and on a par with religion?
Podcast: Play in new window | Download You may have seen that recently, Manchester United’s sporting director Richard Arnold said that their social media engagement is “bigger than any celebrity …
The Top 3 Challenges Facing the Top Outdoor Clothing Brands in 2017?
Outdoor clothing and equipment brands have become increasingly fashionable amongst the younger generation. Walk down any street now and you’ll see North Face waterproofs, Rab down jackets, and even Berghaus… …
Happy International Podcast Day!
Never heard of it? Don’t worry, you’re not alone, it’s only been going for 3 years! For those who haven’t, here’s a brief summary of what the day is all …
How will changes to Google’s Keyword Planner affect your Keyword Research in 2017?
Recently, we tweeted about Google’s changes to its Keyword Planner tool, specifically that it is restricting data depending on how much money you spend on AdWords. There are plenty of …
What are the Top 3 Challenges Facing Retailers in 2016?
*Note* We’ve also written a post that looks at the Top Challenges Facing Retailers in 2018, looking into voice search, dash buttons, Google Lens & conscious customers. Give it a …
How Do You Find Keyword Opportunities?
This post is part of series of blog posts about keyword research to celebrate the release of our latest whitepaper titled “Mastering Keyword Research” Onsite SEO has come evolved significantly …
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