In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns. He then chats about the advantages of using contact campaigns for reaching out to particular people and how cartoons are a proven resource for improving email marketing.
Click here for a free trial of CartoonLink.
In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.
SiteVisibility are delighted to welcome David Joinson to the team as our new Technical SEO Manager. David has been working in Online Marketing for the past six years now, with experience in working with large global brands such as Filofax, to smaller family run businesses such as Procter Health Care.
David explains, “I take a firm working ‘with’ rather than working ‘for’ approach to my projects, and work closely with all my clients to better understand who they are and where they are going. It’s through this understanding of a client’s specific needs and goals that I’m able to create the bespoke strategies necessary to address their unique needs.”
But it’s not all work and no play, whether it’s sailing the seven seas as part of his local lifeboat crew, working for holiday companies in ski resorts, or coaching sports, David likes to be in the thick of it.
In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept bitcoin payment, and the positive effect it can have on your marketing – known as the bitcoin bump. They finish by talking about the future of bitcoin and the sizeable communities and enthusiasts around the world.
In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make money from verifying transactions. Adam and Joey debunk some popular myths about bitcoin and then discuss the advantages of using bitcoin for the retailer and the consumer.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about the different types of marketing, including the traditional method, the inbound marketing strategy, and how brands need to use more of an inbound approach in the digital age. Finally she discusses how brands need to think beyond the sale to develop brand loyalty from their customers.
SiteVisibility are delighted to welcome Laura Parsons to the team as our newest Account Manager. Laura has worked in digital for the past three years and is keen to share all of her experience with the team.
Laura graduated from the University of Gloucestershire with a degree in Advertising before moving into digital marketing. During her career, Laura has worked with some exciting brands such as eHarmony, House Trip, Vonage and Groupon.
Laura loves the digital field because it’s always changing, meaning there’s always something to learn and no day is the same. She also likes to look after people so Account Management is the perfect job for her.
When she’s not tweeting or pinning, in her spare time Laura likes to take a step away from digital by taking a more analogue approach to life – she enjoys cross stitching and crochet.
We’re all very excited to be welcoming Laura to the SiteVisibility team, even if it might take a while to become accustomed to her weird hiccups!
In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, such as better security and faster speeds for users to reach a site. He then discusses the limitations that can come from having basic DNS, which can ultimately affect brand reputation, decrease revenue and lead to a bad customer experience. He finishes by discussing some great tools for assessing your DNS, which are listed below.
Free DNS performance test
Twice a year some of the biggest names in digital come together to share their top tips, experiences and predictions for the content marketing field. The Content Marketing Show is for anyone in the field looking to keep abreast of the latest innovations and catch up with others who are passionate about content – and it’s free!
The summer 2014 conference once again proved hugely popular with some fantastic insight shared on the day – the SiteVisibility team for one came away bursting with ideas for revitalising our content strategies and we’ve already begun to put some of what we’ve learnt into practice back in the office!
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types and the benefits that can be gained from each of them. From infographics and cheat sheets to interviews and reviews, each form of content is discussed and tips are given on how to get the most out of them for SEO.
Econsultancy’s Periodic Table of Content Marketing