Copywriting for Search Marketing – It’s Not About You
Posted by Alan in Search Marketing on July 29th, 2010
We spend a lot of our time here at SiteVisibility on words; Finding out which words are helping our clients attract customers, which words best describe their products and services, and which words customers are likely to use to find them.
courtesy of @dbdbrobot on Flickr
When it comes to onsite copywriting, it’s never about you. While you might think highly of your business name, its history, employees, location and work ethic, you should concentrate on the words which consumers will use to find your products or services. Read the rest of this entry »
Keyword Strategies When People Don’t Know They Need Your Product – Podcast Episode #78
Posted by Kelvin in Internet Marketing Podcast on July 22nd, 2010
A question and answer session with some great questions from the listeners on a variety of topics including Facebook Marketing, Keyword Research and the future of SEO.
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
Inventive Link Building Techniques – Podcast Episode #77
Posted by Kelvin in Internet Marketing Podcast on July 15th, 2010
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
Show Notes to Follow
As always you can get in touch by emailing kelvin.newman@sitevisibility.com, leaving us a comment at http://www.internetmarketingpodcast.org or using the Twitter hashtag #impc or leave us a voicemail question on +44 1273 256 150
What are the best white paper syndication sites?
Posted by Gareth in link building on July 15th, 2010
What is a whitepaper?
Originally White papers have been issued by the government and lay out policy, or proposed action, on a topic of current concern. More recently, the term “white paper” has also come to refer to documents used by businesses as marketing or sales tools. White papers of this sort argue that the benefits of a particular technology or product are superior for solving a specific problem. Whitepapers can be a great way to build links and it’s a tactic we’ve been using too.
What are whitepapers used for?
A white paper is basically an essay that persuades someone of a better way, solution or technique of doing something, then all wrapped up and presented in a way that would make a magazine article look dull. They are used by companies as part of their marketing mix and in the sales process to attract new clients.
Some interesting stats on how they are used by potential clients;
MarketingSherpa has reported that 69% of prospects download a white paper as part of their buying cycle, and 36% of those pass along the white paper to a supervisor.
IT Toolbox has reported that about 70% of large companies rely on white papers, compared with only 59% of smaller companies. Read the rest of this entry »
Analysing the Twitter Profiles of The Top UK SEO Companies
Posted by Kelvin in General Marketing on July 13th, 2010
Search and social really do go hand in hand, so it’s not surprising search agencies like ours offer social services and, like it not, in many people’s minds social means Twitter. So it got me thinking about what UK’s search agencies Twitter profiles are like. Most like ours are a mixture of sharing stuff we think is interesting with a healthy dose of self promotion but is there much in the way of similarity statistically? Read the rest of this entry »
Visualizing Back Link Data Using Venn Diagrams
Posted by Kelvin in link building on July 12th, 2010
When you are trying to attract links to a website you’re niave to ignore the fact that your competitors will also been looking to attract links at the same time. But when your dealing with tens of thousands of links with thousands of overlaps between sites it’s actually quite difficult to visualize the overlap between sites.
With this in mind I started looking at Venn Diagrams as a way of representing this data. Below is a free video taken from our podcast’s premium content area which will explain how to create the venn diagrams and hopefully whet your appetite to sign up for a membership.
In the video I mention the following links
The 25 Best Whiteboard Fridays
Posted by Kelvin in Search Marketing on July 9th, 2010
The 25 Best Whiteboard Fridays
It’ll be no surprise to you that when we started working on the premium content for the Internet Marketing Podcast we spent quite a bit of time studying what SEOmoz had been up to over the last few years.
One element of their site I personally really enjoy is the simple teaching of Whiteboard Friday. It’s an approach we’ve tried to follow in our screencasts in the premium area of the site.
Watching back these Whiteboard Fridays I was struck it would be very hard for the beginner or intermediate SEO know which of the old videos which were the most worthy of their time and attention. My High Fidelity streak came out and I produced a top 25 of my favourite whiteboard fridays: Read the rest of this entry »
Twitter Tips from a Ghost Tweeter Interview with Micala Wilkins – Podcast Episode #76
Posted by Kelvin in Internet Marketing Podcast on July 8th, 2010
In today’s episode we’ve got an interview with Micala Wilkins, a virtual assistant who has promoted herself using Twitter and provide ghost tweeting services for her clients.
Image Credit
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
Read the rest of this entry »
Video Highlights from The Online Marketing Show
Posted by Kelvin in Internet Marketing Podcast on July 7th, 2010
If you follow us regularly on the blog here, you’ll know recently we had the pleasure of broadcasting live from the Online Marketing Show, which is part of the Marketing Week Live Event at Olympia.
It was a real buzz broadcasting live for the first time, but it did mean if you were in a meeting or busy working while we were broadcasting you may well have missed some of our excellent interviews with the leading lights and speakers from the event.
So below I have embedded the videos from the event. As you might expect for a live broadcast from a conference exhibition space there’s quite a bit of background noise, but you should have no problem listening to the great insight from these excellent interviewees. Read the rest of this entry »
5 Ways the iPhone 4 is going to change the way Internet Marketing- Podcast Episode #75
Posted by Kelvin in Internet Marketing Podcast on July 1st, 2010
In this week’s episode of the podcast we talk about the 5 ways the iPhone 4 has the potential to change internet marketing.
We also have news of a very short extension to the opening offer of the Premium Podcast’s daily training videos. So if you’ve not signed up yet you’ve only got a few days to get the great opening discount.
Also we will be rolling out and affiliate scheme where you can recommend the premium podcast and get financial reward for everyone who signs up based on your recommendation. If you’re interested in this scheme drop kelvin.newman@sitevisibility.com and I’ll send you some more details.
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
As always you can get in touch by emailing kelvin.newman@sitevisibility.com, leaving us a comment at http://www.internetmarketingpodcast.org or using the Twitter hashtag #impc or leave us a voicemail question on +44 1273 256 150
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