In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us.
The trusty vacuum cleaner, a necessity for any home even in this modern age of gadgets, technology and hover boards (well not quite yet with the later). Would you believe it? Walter Griffiths way back in 1905 took the first steps in making them portable, easy to use and easily maneuverable. Nevertheless it wasn’t until after World War Two that vacuum cleaners extended properly out to the masses as they were no longer considered a luxury item. Recent developments have seen vacuum cleaners being produced in a wide variety of formats; upright, bag-less, handheld as well as being created to clean specific surface types. In this new age of vacuum cleaners, the world’s biggest brands battle it out to become the consumers preferred choice. Read on
SiteVisibility are proud to announce that our Strategy Director, Kelvin Newman came home with the highly coveted prize of ‘Search Personality of The Year’ at the 2013 UK Search Awards.
This was the third year for the UK Search Awards, hosted in London’s Emirates Stadium, launched by Don’t Panic, in association with Manual Link Building and SEMPO. The awards night brings together some of the most influential and respected figures in the UK digital marketing sector, and it’s such a great platform to showcase the industry’s top talents and achievements as well as recognising their contributions to digital marketing.
We’d like to welcome another member to our Technical SEO team, Yanni Papaioannou. He has always had a passion for exploring the capabilities and extending the limits of digital technologies therefore we’re very excited to have him in our growing team.
He has been immersed in digital technologies from a very young age and, being passionate about new developments in IT and Social Media, he has studied Computer Science and Creative Media with an academic focus on Web Technologies and Social Networking. He has taught programming to Computing undergraduates at the University of Brighton and received awards for his research on the impact of digital technologies and digital media. Read on
SiteVisibility welcomes another experienced recruit into our Brighton office. John Lewis has 12 years digital marketing experience. He is a Google AdWords Professional, a Chartered Marketer and has managed PPC, SEO, display and eCRM strategies as well as campaigns for BUPA, Newsquest and Hackett London.
During his time as Head of Marketing at ACHICA he was lucky enough to work with one of the co-founders of ASOS and the former CEO of TradeDoubler. More recently he provided consultancy services for start-ups and SMEs, and launched the world’s first Fair Trade and eco-friendly cyclewear company VELECO. Read on
We’re very excited to announce that after our search far and wide, Alistair Cansdale joins SiteVisibility as Head of Digital. With over 11 years in digital campaign and account management means he’s well positioned to ensure SiteVisibility’s’ clients receive outstanding account management and exceptional returns on investment.
Alistair started his digital career as a media planner for Turner Broadcasting. This was followed by a 10 year search marketing career starting at Spannerworks (now iCrossing) followed by Latitude, Mediaedge and most recently as Head of Client Services at I Spy Marketing and Intelligent Reach. Read on
As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.
At this point, it’s almost more of a cliché to say that “we’ve all heard that content is king” since we’re hearing it so much, but that doesn’t mean we shouldn’t be talking about content; we have to because it’s one of the most important parts of any marketing strategy. A recent article on Econsultancy argues that content isn’t a strategy but a simple tactic. I don’t agree at all. With all of the big changes to the digital marketing industry and the recent focus on creating great content, it seems to me that content is basically everything that’s on our website. Anything from product images, descriptions and videos, blog posts, guest posts and articles, and of course our social profile content.
One of the most commonly recommended topics, useful Chrome Extensions for doing technical SEO or SEO in general. Everyone has their own favourite set of tools for the job, whether you are using MajesticSEO for link data or Ahrefs, the industry is divided, and quite likely there will be a number of tools people use that do similar things to the ones I’ll be talking about.
It would be good to get the conversation moving regarding this type of thing, so please do comment below or contact me on Twitter. It is always good to audit your own processes or tools to see if you are using the best possible tool for the job.
In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the most important things when building up an online community and shares her experience with social media channels. Furthermore, Stephanie highlights her recently published book “Voice Acting For Dummies”, and shares her top advice for industry enthusiasts.