‘Twitter Amplify’ Set to Brighten Up Your Feed With Sponsored Video Clips

Posted by in Social Media & Online PR on May 24th, 2013 0 Comments

twitter amplify Twitter Amplify Set to Brighten Up Your Feed With Sponsored Video Clips

Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.

The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.

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Automating Elements of SEO – Podcast Episode #210

Posted by in Internet Marketing Podcast on May 22nd, 2013 0 Comments

This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites. Auto Trader is a big data company with around 11 million users, 1 billion page views every month and 120 million searches just for cars. Not surprisingly, SEO is their biggest traffic driver. Berian gives us some useful tips, tricks and tools about how to make the life of SEO companies easier and how to automate a lot of ‘boring’ stuff in SEO.

SEO von Paloma Gómez Automating Elements of SEO – Podcast Episode #210

Auto Trader

Killer Penguin 2 – The long awaited sequel – Coming Soon!

Posted by in Search Marketing (SEO) on May 15th, 2013 0 Comments

Back in March, the head of the web spam team at Google, Matt Cutts announced that there would be a big Penguin update later this year.  Well we didn’t have to wait long.  On Friday whilst responding to @mrjamiedodd on Twitter, Matt confirmed that they will be rolling out Penguin 2.0 in the next few weeks.

matt cutts tweet Killer Penguin 2 – The long awaited sequel   Coming Soon!

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How Does Universal Analytics Work?

Posted by in Analytics on May 13th, 2013 0 Comments

In my last post I quickly discussed that the new Universal Analytics code was in beta. You can read that write-up here.

google 300x228 How Does Universal Analytics Work?

Now I wanted to go over how Universal Analytics actually works. Its brand new code to us all, looking and working completely differently to the previous versions. However, it is possible to de-mystify the code and gain a better understanding of how it works.

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How to Turn Your Ideas into Innovation – Matthew Hendry – BrightonSEO Interviews

Posted by in BrightonSEO on May 10th, 2013 0 Comments

matthew hendry How to Turn Your Ideas into Innovation   Matthew Hendry   BrightonSEO Interviews

Our very own Digital Insights Manager Matthew Hendry took to the stage this year with his innovative approach to presenting – where he interacted with a video of himself live in front of the BrightonSEO crowd! Matt discussed the various models and stages of innovation and why it’s so important for your business. We chatted to him about what he thought of BrightonSEO this year, whether businesses should encourage innovation and whose responsibility is it within a business to drive innovative practices.

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Engaging Content – Sharon Flaherty – BrightonSEO Interviews

Posted by in BrightonSEO on May 10th, 2013 0 Comments

Sharon Flaherty Engaging Content   Sharon Flaherty   BrightonSEO Interviews

Long live content! This particular aspect of digital marketing has become such an important asset in helping your brand improve its awareness and positioning online. Sharon Flaherty (Head of Content at Confused.com) explained to us the fine art of creating content as well as letting us know her favourite and most successful types of content.

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A Day at BrightonSEO – Simon Burslem – BrightonSEO Interviews

Posted by in BrightonSEO on May 10th, 2013 0 Comments

simon burslem A Day at BrightonSEO   Simon Burslem   BrightonSEO Interviews

What a fantastic event – this year’s BrightonSEO was bigger and better than ever. We’d like to thank everyone who attended especially all the speakers for all their brilliant presentations and knowledge sharing. I was lucky enough to get the chance to interview several key speakers, which can all be viewed on our blog as I discussed what they thought of BrightonSEO as well as their thoughts on a variety of aspects within digital marketing including – search, social signals, content, analytics and even journalism. I’d also like to say a huge thank you to everyone who took part in these video interviews.

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Future Forward – Dave Coplin – BrightonSEO Interviews

Posted by in BrightonSEO on May 10th, 2013 0 Comments

dave coplin Future Forward   Dave Coplin   BrightonSEO Interviews

After Dave Coplin’s (Chief Envisioning Manager at Microsoft) brilliant presentation on the way search is evolving into something much more human, we decided to get his opinions on the future of search and social signals as well as the biggest opportunities that clients can take advantage of moving forward.

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How to Pitch to Journalists – Geoff White – BrightonSEO Interviews

Posted by in BrightonSEO on May 10th, 2013 0 Comments

geoff White How to Pitch to Journalists   Geoff White   BrightonSEO Interviews

BrightonSEO is great for attracting a wealth of speakers from different industries and we were delighted to have Geoff White (Technology Director at Channel 4 News) on board. He delivered a fantastic talk where he gave away his top tips on how to pitch stories to journalists. We caught up with Geoff and got his insights into how to attract a journalists attention, as well as discussing the combination of SEO and journalism.

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The Next Generation of Analytics – Dara Fitzgerald – BrightonSEO Interviews

Posted by in BrightonSEO on May 10th, 2013 0 Comments

dara fitzgerald2 The Next Generation of Analytics   Dara Fitzgerald   BrightonSEO Interviews

At BrightonSEO we caught up with Fresh Egg’s head of insights (Dara Fitzgerald) after he delivered his fantastic presentation about the future of analytics. We discussed what we thought of the event, the recent improvements of GA, Google’s latest platform Universal Analytics as well as integrating other tools with GA.

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