Last week we were lucky enough to attend Brighton SEO and watch some highly knowledgeable experts do their thing and share their genius to ensure that everyone stays on top of their game. We thought we’d share our roundup of some of the best talks from the day and the key takeaway points.
In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting. Dave Jackson runs the School of Podcasting and has been making podcasts for close to 10 years. They discuss how podcasting has evolved since its conception, and how it is now much more accessible for listeners, with Apple set to make it an integral part of their software and podcast apps like Stitcher booming. Dave then chats about how to make money from podcasting and gives some top tips for those looking to start their own podcast.
This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands. Jono starts by discussing how enterprise SEO is unlike regular SEO and notes the specific needs of bigger brands. He then talks about the buyer’s journey and how brands have to consider much more than just their own advertising as a consumer is now likely to look elsewhere for information on a product. He finishes by giving some top tips for brands on how to implement effective digital strategies.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO on Friday 12th September 2014. At the conference we will be recording a special edition of our podcast with some of the speakers who will be answering your digital marketing questions. Anything from advanced analytics to effective link earning tactics, submit your questions to us by email or Twitter using the #brightonseo tag.
Furthermore, we will be sharing insight from an agency perspective on how to write an effective brief. The quality and quantity of information digital marketing agencies receives from companies regarding what they want to achieve varies hugely, which in turn affects the quality of the agency’s pitch. We have written a blog post on the topic which includes a template containing all the information that you should include. At BrightonSEO we will be answering questions on the briefing process and we will also be offering a free website health check.
If you have any questions you want answered by industry experts at BrightonSEO send them to firstname.lastname@example.org or via Twitter to @SiteVisibility.
Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really get to grips with what success actually looks like for your business. Read on
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into your site design and tone of voice. She gives some top tips for identifying personas for both small and large businesses. She concludes by noting the importance of collecting as much data on your customers as possible, which will in turn help you to understand your customer’s needs.
In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns. He then chats about the advantages of using contact campaigns for reaching out to particular people and how cartoons are a proven resource for improving email marketing.
Click here for a free trial of CartoonLink.
In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.
SiteVisibility are delighted to welcome David Joinson to the team as our new Technical SEO Manager. David has been working in Online Marketing for the past six years now, with experience in working with large global brands such as Filofax, to smaller family run businesses such as Procter Health Care.
David explains, “I take a firm working ‘with’ rather than working ‘for’ approach to my projects, and work closely with all my clients to better understand who they are and where they are going. It’s through this understanding of a client’s specific needs and goals that I’m able to create the bespoke strategies necessary to address their unique needs.”
But it’s not all work and no play, whether it’s sailing the seven seas as part of his local lifeboat crew, working for holiday companies in ski resorts, or coaching sports, David likes to be in the thick of it.
In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept bitcoin payment, and the positive effect it can have on your marketing – known as the bitcoin bump. They finish by talking about the future of bitcoin and the sizeable communities and enthusiasts around the world.