Everyday Twitter is becoming a more essential way to communicate with the SEO industry. The ability to quickly & frequently communicate with your peers is truly powerful.

credit: Ol.v!er [H2vPk] - It really was a photo finish

I like to think of it as passive intimacy (which I’ll prob write more about in the next weeks) However while it’s all about building relationships with people; it’s always nice to have a old fashioned leader board to see who is the most popular in the industry. [Read more →]

Tags: Search Marketing // 1 Comment »

We received a poisened gift today here at SiteVisibility… It seems that after MSN’s failed acquisition of Yahoo, the Live Search Team have now changed their objective and decided to go after Search Marketers all together in order to erradicate our (endangered) species:

[Read more →]

Tags: Search Marketing // Add Comment »

Everybody in the world of SEO wants links. Link bait has become one of the most effective uses of your time to attract those links, so much so a good friend of mine is making a good living offering specifically a linkbait creation service.

photo credit: internets_dairy I’m not hungry for links no more

But lots of people don’t know where to start when it comes to creating a link worthy piece of text that’s going to appeal to the linkerati. [Read more →]

Tags: Social Media, Search Marketing // Add Comment »

It’s not often that Yahoo rolls out a new feature that turns out to be a great success, so when something is done right, and works, this time I’ve gotta give them Kudos.

The “Ad Generator” button that you might have seen appear at the top of your ad group, is a friend so don’t ignore it. I am also going to explain to you why it also is your client’s advertising agency’s best friend.

The Ad Generator is a very simple tool. All it does is concatenate terms that you have entered into the Ad Generator, thus generating new ads: Say you enter 3 ad titles and 5 USPs (Description line 1 usually) and 5 Calls to Action (Description line 2 usually), then the AdGenerator will mix and match these USPs/Ad titles and test them out to see which performs the best.

So why is something that you can do in Excel so great?

Are you really going to concatenate this data manually? photo credit: Jeffrey Beall

[Read more →]

Tags: Pay Per Click, Search Marketing // Add Comment »

We’ve found Yahoo Answers a great place to introduce social media marketing to our clients, it’s got a mainstream audience, it can send targeted traffic and doesn’t require the same level of commitment as creating a blog or podcast.

photo credit: geoffeg Pipes clearly are the answer

For those familiar with the site the users pose questions which then the community offer their solutions and then asker can vote which they think is the most useful.

As the links are no-followed they don’t have a search engine ranking benefit we don’t want to spend too much time searching for questions we could answer, fortunately another Yahoo product Pipes came to the rescue. [Read more →]

Tags: Social Media // Add Comment »

I finished this white-paper off about how job boards, recruitment companies and internal human resource departments a little while ago but I’m really pleased I can finally unleash it to the public at large.

It’s quite an involved read but if you’re just trying to grasp how social media can work in the recruitment sector it’ll get you up to speed and if you’re fully immersed it’ll give you some great in-depth tips.

You can download it here, or read our lovely marketing bumph below.

[Read more →]

Tags: Online Recruitment, Job Boards, Social Media // 1 Comment »

October usually is the time of year PPC managers & optimisers choose to start studying to pass their tests with the different networks (Google, Yahoo, MSN), as the Google Accreditation is valid for one year, from that month onwards… so it’s not officially revision month, but I have just passed the MSN Ad Excellence Test with flying colours (just under 90%), and thought I d let you guys know about a few tips and tricks you should know before passing the test. [Read more →]

Tags: Pay Per Click, Search Marketing // Add Comment »

We’ve been very lucky recently to be joined by Simon (who I’ll introduce properly on the blog soon.) he’s been helping us on a variety or projects; but one area he’s already having a huge influence is with some tools we’re building to help automate some elements of our link building process.

All your links belong to us… photo credit: MShades
I’ve been a huge critic of any tool that claimed to automate SEO in the past, and I haven’t changed my opinion, but the process of developing these tools has taught me that if you have the right intentions and software you can make huge improvement on your productivity. [Read more →]

Technorati Tags: link building process

Tags: Search Marketing // 1 Comment »

I had the pleasure of attending the first inaugural meeting today of the MeseaurementCamp which could probably be described as cross between an un-conference and working group aiming to try and create some standards in the world of social media marketing.

So how long does the wisdom of crowds say the piece of string is?
photo credit: The Shopping Sherpa

The session organized by Will McInnes was interesting, all the attendees seemed to have a positive attitude and there was plenty to take away from the session. It seems the Wiki is going to be the focus of much attention going forward. [Read more →]

Tags: Social Media // Add Comment »

There’s only one thing I love more than SEO Interviews and that’s group interviews. So suddenly a bright idea flashed into my head, why not arrange a group interview here on our blog.

Not quite a complete census but it’s still pretty big - credit: _sarch

So I went out and contacted eight of the UK’s most respected SEO bloggers and asked them a couple of questions. And out of total vanity I included myself as well. [Read more →]

Tags: Interviews // 9 Comments »