A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta
Posted by Kelvin in Internet Marketing Podcast on February 9th, 2010
Last week we did a follow up blog post to our interview with Tim Ferris asking whether you could outsource your SEO in the manner of 4 Hour Work Week which make a good companion read to this interview we carried out Abhishek Rungta of Indus Net Technologies, a top Indian SEO company.
Abhishek Rungta
In the run up to SES London, we’ve been fortunate enough to interview several of the speakers ahead of the event. Abhishek is talking on Best Practices in Offshore Outsourcing for Digital Marketing which promises to be one of the most interesting panels of the event.
I asked him about the practicalities of outsourcing and how to avoid getting your fingers burnt.
Is Rel Canonical the Answer To Your International Search Woes?
Posted by Kelvin in Search Marketing on February 8th, 2010
We’ve talked a little recently about how the Rel Canonical tag can be used to avoid common place duplication problems.
How to avoid your sites fighting over the same content – Credit
Recently we’ve been trailing the attribute to deal with some of the common problems which occur when developing two different websites, each targeting variations of the English language.
In the following example we’ll talk about a site currently in the UK launching an American equivalent, which was the exact problem our client had. Read the rest of this entry »
How Vodafone proved that Social Media is Dangerous for Business
Posted by Alan in Uncategorized on February 5th, 2010
With the rise of mobile internet and social networking over the last couple of years, social media has been increasingly populated with corporate voices, and Vodafone are one of the brave companies which have taken a chance on Twitter. Unfortunately, today saw a mysterious tweet from the Vodafone twitter account, announcing Vodafone “is fed up of dirty homo’s and is going after beaver”.
The tweet was deleted almost immediately but was not missed by Twitter’s dedicated tweeters, who reposted and retweeted the message, and demanded an explanation from Vodafone. Read the rest of this entry »
The Curse of the Million Dollar Home Page
Posted by Kelvin in General Marketing on February 5th, 2010
I was reading about the great new website My Hex Colour over at Jamie Riddell’s blog, a genius idea where someone is selling every hex code colour to be named after you for a dollar and was reminded to Alex Tew and the Million Dollar Homepage
.
If you’ve never heard of the Million Dollar Homepage (it’s about five years ago – half a century in internet years) it was a brilliant idea where a chap sold each one of the one million pixels on his site at one dollar each. The plan being once he had sold them all he’d be a millionaire.
And it worked – it became a viral sensation and Alex quickly sold out every single one. He has worked on a bunch of projects since including the hugely popular viral game where you throw shoes at George Bush and recent entry into the dead pool Popjam. Putting aside the guy behind the project I wondered how many of the sites were still going. Read the rest of this entry »
The Seth Godin SEO Playbook
Posted by Kelvin in Interviews on February 4th, 2010
We’ve been talking about Seth Godin a lot here over the last week. We covered our podcast interview with him and we’ve already asked 19 top UK marketers what their favourite Godin book is. But I wondered whether you could apply some of the ideas in his books more generally to your search engine marketing work.
It wasn’t hard to draw analogies; maybe that’s why his writing is so popular with search marketers (even if sometimes he rubs them a little up the wrong way) but here are a few that jumped out as great analogs.
How Accurate is Open Site Explorer?
Posted by Kelvin in Search Marketing on February 2nd, 2010
Since the talk of Yahoo’s switch to Bing to power their search results, there has been a growing panic amongst SEOs about the loss of popular link counting and analysis tool Yahoo Site Explorer.
While most people were worrying SEOmoz’s posse of developers have been working to make a simpler and quicker version of their Linkscape tool to replace Yahoo’s condemned tool.
Weighing up the options – Image Credit
It’s known as Open Site Explorer and has already been covered in depth by much more knowledgeable types than myself, but the new launch gave me a nice new data point for some analysis I’ve been doing comparing the link counts of a few of the most popular link building tools.
Best Practice SEO Strategy for International Website Launches
Posted by Kelvin in Search Marketing on February 1st, 2010
So your boss has told you to launch a new international website in a different country, but where does it live? And which is the best way of doing it from an SEO perspective?
When launching a website for a new audience in a new country there are three main options to consider, each have their pros and cons but hopefully by the end of this article you’ll be able to make an informed decision.
19 Top Marketers Share Their Favourite Seth Godin Book
Posted by Kelvin in Interviews on January 29th, 2010
We were hugely fortunate to interview Seth Godin for our podcast this month. We’re huge fans of his work here at SiteVisibility so it was a bit of a dream come true. He’s written some of the most important and influential business and marketing books of the last ten to fifteen years, but you don’t have to take our word for it.
We’ve asked some of the UK’s top internet marketers what their favourite Seth Godin book is and why. You can read their responses below. Read the rest of this entry »
Tim Ferriss Top Testing Tools
Posted by Kelvin in General Marketing on January 28th, 2010
We were lucky enough to interview Tim Ferriss for yesterday’s podcast. You can download it here in a double bill interview with Seth Godin, if you haven’t listened to it already)
One of the subjects we touched on in the interview was tools. In the book, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,
With that in mind I thought I should compile some of the tool’s Tim’s recommended over the last couple of years, and help explain how you can start testing your marketing to get the best possible performance.
Seth Godin And Tim Ferriss Interview
Posted by Kelvin in Internet Marketing Podcast on January 26th, 2010
It’s not everyday of the week you get to interview a marketing legend and it’s even rarer you interview someone else at the same time who has a profound effect on how you think about business. In this month’s podcast I was lucky enough to do both.
First up I interviewed the sage Seth Godin about his new book Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future
Next up is another New York Times Best Selling Author Tim Ferriss. To say The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
I was flattered and proud to interview both these guys so I hope you enjoy the show.
Internet Marketing Episode 057 -Interviews With Seth Godin and Tim Ferris: Play Now | Play in Popup | Download
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