One of the biggest challenges of link building on a commercial level is how to best measure your work.

photo credit: alexik How big is your slice of the pie?

There’s a huge gap, it’s very easy to measure our tactics and some of the outcomes, i.e. which back links did you analyse, what link worthy content did you produce? And you can measure the ultimate outcome by looking at the analytics data or even the rankings. But that ignores a huge area in between.
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Well it’s time to unleash the second of our internal knowledge sharing pecha kucha sessions with you are lovely blog readers.

Citizen Journalism Pecha Kucha - Zac Colbert from SiteVisibility on Vimeo.

This week the session on citizen journalism is provided by Zac Colbert one of our content experts who has been published talking about digital culture in all number of places including fairly recently adbusters.

As with last week we’re still early days on this project but would love to hear your feedback both positive and negative so get stuck in with the comments.

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I’m a big believer in the old fashion link request. Other tactics may be scale-able or just more fun to try but sending a well targeted email to a hot prospect has worked for years and will continue to work as long as links are part of the engines algo.

photo credit: pshutterbug Getting the last drop

But if you are sending out these email link requests how can you make them more efficient and more likely to turn into that killer link that will send your rocketing up the results?
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I had the great pleasure last night of attending Malcolm ‘The Tipping Point’ Gladwell’s theatre tour. And though it was a little strange being in vast Brighton Dome to hear one chap talk for an hour, it was a great experience.

Sitting with nearly 2000 other people engrossed in one person talking for an hour, I realised just how much people building link bait content can learn from the curly haired wunderkid. [Read more →]

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I’m attempting to climb the 4 peaks in just 36 hours between the 22nd and 24th July.  It’s a hardcore 31 miles with no sleep with about 12-14 other happy trekkers to raise funds for Tackle Africa, a charity which raises awareness about HIV using the medium of football.

I’m not an experienced hiker, I have never climbed a mountain before, and I can imagine it’s going be an ‘experience’ I will never forget.  Think super blisters and seized muscles….

Anyway, I’m trying hard to raise money, as much money as I can for the charity.  As I only decided to do it a few weeks ago, raising the money (and getting fit enough) is going to be a tough call.  So I thought I’d see if any readers out there would be kind enough to donate something to the cause?

My target is £500 and I would love to raise more for them… (But at the same time, will be ecstatic to get anywhere near close to the minimum of £500). Any amount counts, so go with any donation, they all add up

http://www.justgiving.com/jennieburraway

For those of you unfamiliar with the four highest peaks in the UK this is what I’ll be doing in a crazily short amount of time:

Slieve Donard (850m) – Northern Ireland
Ben Nevis (1,344m) – Scotland
Scafell Pike (978m) – England
Snowdon (1,085m) - Wales

Donating through Justgiving is quick, easy and totally secure. It’s also the most efficient way to sponsor me: Tackle Africa gets your money faster and, if you’re a UK taxpayer, Justgiving makes sure 25% in Gift Aid, plus a 3% supplement, are added to your donation.

Thank you for reading and thank you ever so much if you sponsor me!

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Well yesterday’s cricket match was much enjoyed by all involved, as were the beers and the sausage rolls - good show everyone!

AI Digital batted first and after kitting up I was bowled for a duck. Bryan did marginally better with a single run while our Batsman of the Match was Damon, slogging the balls all over the shop despite some wild bowling. Damon scored 64 not-out, and retired to give other batsmen a turn. Overall we scored 177 and next was our turn to field.
 
photo credit: loloiegloloieg

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19 Ways To Build Links to Your Website - Pecha Kucha Kelvin Newman from SiteVisibility on Vimeo.

If you’ve not come across Pecha Kucha before I reccomend looking into it. Despite not being able to pronounce it properly I love it. A presentation format/structure with 20 slides with 20 seconds each.

It’s great for two reasons - if like me you love the sound of your own voice it forces you to remain on concise and on topic or if you’re a less confident speaker six minutes twenty isn’t to daunting to fill.

We’re always keen to share knowledge internally here at SV but I thought it would be great to share some of these sessions with you are loyal blog readers. [Read more →]

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So, my social media experiment was probably the most pathetic experiment ever conducted. (See part one here: http://www.sitevisibility.co.uk/blog/?p=278) My plan was to throw myself into all things social media for the whole of April and then write about it in May. However, as you can see I am only just getting around to writing about it now, not because I’ve been so submerged that I haven’t had time to write, but more because I kept finding something more interesting to do and suddenly over two months had gone by and I hadn’t done a thing.

Anyway, I did try…a little, but mostly found the experiment very frustrating.

photo credit: lennox_mcdough

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Following on from England’s success against Pakistan, and swiftly forgetting about the Netherlands drubbing, we are appealing for volunteers to help complete our AI Digital/SiteVisibility Cricket Squad.Just have a look at how we did last year.

It should be a fun early evening battle against ROCC Software Systems at Braypool, Brighton from 5pm on Thursday, June 18th. Hopefully we’ll be enjoying some sunshine as well as a bit of a barbecue and a few beverages.

Don’t worry if you’re not a seasoned pro – this is more about having fun than hitting sixes and bowling perfect overs. If it takes your fancy, please get in touch

Google map ‘Braypool’ - http://maps.google.co.uk/maps?rlz=1C1GGLS_en-GBGB304GB304&sourceid=chrome&q=braypool%20sports%20maps&um=1&ie=UTF-8&sa=N&hl=en&tab=wl

Tags: Online Recruitment, Miscellaneous, News // 2 Comments »

Leading industry players Madgex, SiftGroups and SiteVisibility have come together to create an exciting breakfast‐time event.

Even in today’s tough climate, publishers can prosper in the online arena by sweating their existing assets.

Surviving in this climate is all about using your existing resources optimally, perhaps doing things a little differently; but also by maximising the effectiveness of your people, your technology and your strategies. Over breakfast we will give you insight into what works and what doesn’t, along with 100 ideas to take away and try, all delivered within a short briefing to let you achieve the most from your day.

For those who have a little more time, we will be holding 3 breakout sessions immediately after the briefing, answering questions from the morning and giving help and advice through one‐on‐one surgeries.

It’s on the 25th June and DPA members can book at: http://www.sift.com/breakfastseminar

We hope you might be able to attend.
photo credit: dno1967

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