Smart bidding is a transformative advertising strategy that has revolutionised the way advertisers can optimise their Google Ads campaigns. It’s also something that Google has been pushing advertisers towards over …
#689 Lessons from The Podcast Show 2023
On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event earlier in May. On the show you’ll learn: Why …
Unveiling the Mystery: Why Your Google Reviews Might Not Be Showing Up
Google reviews are highly valuable and essential for businesses as they can: Help to establish trust Influence purchasing decisions Improve search engine visibility Provide feedback on your business Foster engagement …
What are the Top Challenges Facing the Hotel Industry Today?
On our blog, we’ve looked at some of the top challenges facing numerous industries, including: Retail Electric Vehicles Travel Food Delivery Digital News Publications Health & Fitness Apps Cinema Chains …
#688 What’s New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart
On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll …
Why Your B2B Business Should be Using LinkedIn to Generate Sales
This post is written by one of our partners, Joe Brown, Marketing Executive at StraightIn, who create non-automated B2B LinkedIn lead generation campaigns to deliver leads for businesses. In this …
GA4 Now Offers 2 Conversion Counting Methods: How to Choose the Right One
In April 2023, Google Analytics 4 (GA4) started to offer two methods for counting conversions: Once per event and once per session. If you saw the update, which might have …
Building a GA4 Report in Looker Studio is Frustrating – Here’s Why
Until Google announced that Universal Analytics (UA) would be going away, my use of Google Analytics 4 (GA4) was mostly experimental. As a marketing analyst, it was fun to explore …
#687 Bitesize Bits from brightonSEO
If you didn’t already know, we’re co-founders of the world’s largest search marketing conference, brightonSEO. brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and …
#686 Cutting Through The Noise: Does ChatGPT Make Content Producers Redundant?
In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut …