Last week Google announced they were testing the use of ‘Jump to’ links in snippets, which direct users to the part of the page which is most relevant for a particular query using named anchors within the page. Richard at Seogadget has a nice write up of how Google is using these links and how you can go about influencing them.
Basically, Google is latching onto id names within the markup of a page. i.e. www.mydomain.com#my-named-anchor.
As an example the FLA’s car finance guide triggers the ‘Jump to’ links on this query:
But if you click straight through on that link to the finance options page the content pane on the page is empty:
<li><a href="#item5" onclick="showItem('5');return false;">Personal Loan</a></li>
Have you got any Jump to link problems to share? Or a better name for them than ‘Jump to’ links?!