Google ‘Jump to’ Links Getting Confused by AJAX?
Last week Google announced they were testing the use of ‘Jump to’ links in snippets, which direct users to the part of the page which is most relevant for a particular query using named anchors within the page. Richard at Seogadget has a nice write up of how Google is using these links and how you can go about influencing them.
Basically, Google is latching onto id names within the markup of a page. i.e. www.mydomain.com#my-named-anchor.
As an example the FLA’s car finance guide triggers the ‘Jump to’ links on this query:
But if you click straight through on that link to the finance options page the content pane on the page is empty:
<li><a href="#item5" onclick="showItem('5');return false;">Personal Loan</a></li>
Have you got any Jump to link problems to share? Or a better name for them than ‘Jump to’ links?!