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The Myth of the Perfect Link

There’s no such thing as the perfect link.

I’m going to repeat this – there’s no such thing as a perfect link.

When we go about link building we aim to get a mix of links that improve as many of the following areas of a link portfolio as possible:

  • Authority
  • Anchor text
  • Velocity
  • Volume

But it’s very rare a link will allow us to do all of these things at the same time.

A link from the Guardian (unless it’s paid for) will be very hard to get, so great for your authority but not so good on the velocity and volume front.

Article syndication is great for anchor text, and can help with the volume and velocity but it’s so likely to help on your authority.

What I’m trying to get across here you need to realise you need a link building strategy which enables your site to get a variety of links but each individual link will have a different purpose in the strategy to increase your search performance.

So aim for the variety because you’re never going to get the perfect link, no matter how hard you try.

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