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The Importance of Micro-formats and Rich Snippets

Rich snippets have the potential to have a huge impact on your click through rates. Do you know how to they work and how they might be able to implemented for you and your clients? Search results are no longer simple text based listings, so it’s important to know how to use relevant micro-formats like rich snippets in order to improve your click through rates.

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1 Comment
  • Jason Acidre on June 17, 2011

    Agree with rich snippets improving traffic, though with Google, Bing and Yahoo announcing their support for Microdata, instead of microformats and rdfa (through schema.org), I guess shifting to Microdata would be much wiser. However, Google did say that they will still be able to parse microformats and rdfa markups, though they are rooting for a shared vocabulary to make it much easier for their algorithms.

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