20 Words to Avoid in Your Email Marketing
In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.
Thanks – useful as I have just sent out my first newsletter.
Luckily none of these appeared anywhere.
On the same subject: What’s an average open rate for a newsletter?