Do Search Marketers really Get the Future of Earned & Owned Media?
There’s a really interesting trend I’ve seen in some excellent posts like PR has a big role in joined up marketing, but can it step up? by Danny Whatmough, talking about Earned and Owned Media in relation to PR and Social media. Earned and Owned Media are part of a trinity with Paid Media.
Lots of people have been talking about this in the world of PR and Social media, but not in search, which is a shame as I would have thought the industry should be thinking about these ideas.
I’m a big believer that there’s a fine line between Link Building and SEO and I’d go as far as saying as ‘online earned media’ is probably a better description of what most link builders get up to rather than building links.
Owned media has also got some pretty close ties to search marketing as well. Developing campaign micro-sites, link bait, infographics, web apps and tools all tend to sit in the Owned media camp.
So with these obvious ties why is nobody in search using these terms, or just am I not following the right people?