Tim Ash

#413: Why Selling to the Logical Brain Won’t Get Results – Interview with Tim Ash

In Internet Marketing Podcast, The Digital Marketing Blog by Sean0 Comments

In today’s episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.

Andy and Tim discuss:

  • The triune brain model (find out who is really in charge!)
  • Whether it’s possible for consumers to avoid being brainwashed by marketing
  • Why it’s important for marketers to consider the context in which users are being asked to make conversion choices
  • How using comparisons can be useful a useful technique when launching new products
  • Why you should apply framing and bracketing techniques to all areas of your marketing

You can find out more from Tim by going to SiteTuners.com, connecting with him on Twitter @Tim_Ash or checking out his conference Digital Growth Unleashed.

… and click here if you want to grab yourself a copy of Tim’s book: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

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