Happy Valentine’s Day!
Happy Valentine’s Day, Apple Pie and Custard readers!
We wanted to share with you some custom infographics we’ve created recently for two of our clients:
Author Archive » Mila
Mila is a Content Marketing Consultant at SiteVisibility's. She writes on a number of topics like content trends, strategies and new ideas, as well as company events, seminars and webinars, changes in the industry, and new team members. Read more of Mila's posts here 
Crossing Borders: The opportunities and dangers of exporting your search model
Our Digital Insights Manager, Graeme, recently gave this presentation at the 2012 Travel Technology Show. The presentation is a best practice for growing your online business, increasing the reach of your brand and re-thinking the way you design your website for foreign markets.
To discuss anything in the presentation, don’t hesitate to get in touch!
Internet Marketing Podcast is now on Stitcher!
We have some exciting news for all of our podcast listeners! Drumroll please…you can now find our podcast on Stitcher Radio. We’re really looking forward to this partnership because Stitcher allows you to download our podcast and lots of others automatically without having to worry about refreshing.
We know that someone you were wondering about getting the Internet Marketing Podcast onto to your Android phones, and this is the way to do it. If you go to Stitcher’s website, you’ll be able to download the app (for free!) for your Android phone, your iPad, and your iPod.
If you’re curious, you can have a look here for the podcast page, or you can cut to the chase and download it here.
As always, we love to get feedback so let us know what you think! So email Kelvin or leave us a comment on Stitcher or iTunes.
Guest Post: SEO and Online PR
Katie Swan from Speed PR was in the SiteVisibility Offices last week to learn and share knowledge. She wrote this blog post about her experience here with us.
Online content is being generated at a staggering rate, so just how do you make your company stand out from the crowd? I’ve spent the week at SiteVisibility, to find out more about SEO as part of a skills exchange programme between SiteVisibility and Speed Communications.
As a PR, I’m all too aware of the increasing shift to online media content; an increasing number of people are turning to online news sites, blogs and social networks for their daily news fix rather than relying on the paper. This content remains online long after it has been written – what do you want people to find for your company when they search online?
How Will Siri Change Search?
As you’ve probably heard, Apple has recently introduced Siri. Siri allows a user to speak into their iPhone in order to set reminders, dictate texts, emails and notes. More importantly for the search industry, Siri does web searches in answer to questions like “is there somewhere to eat around here” or “what’s the weather like in Paris”.
Many in the Search community are debating what this means for search, as asking Siri a simple question will differ from accessing the web and doing a search. We’ve rounded up some articles about the anticipated impact that Siri will have, in particular on local search.
What do you think? We’d love to hear from you. We’ve got a debate here in our LinkedIn Group.
Here are a few that we found interesting.
Siri, Are You Taking Over Mobile Search?
3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business
Siri, What Can You Teach Search Marketers?
A SiteVisibility Internship – From Intern to Coordinator
As you might have read here, SiteVisibility has retained its Investors In People accreditation for the third time. It seems like a fitting time to reflect on my time here, having started as an intern and becoming Marketing Coordinator.
I started here earlier in the year primarily helping Kelvin with the Internet Marketing Podcast, although I was taken through lots of different SEO tactics. It was during that time that the first major BrightonSEO was happening and Kelvin asked me to do more and more things to help him organise the conference. I love organising events so I was quite happy to help. My month-long internship was extended, and just before BrightonSEO I was asked to stay on and join the team full time as the Marketing Coordinator.
Brighton Digital Open Studios Week
On Friday, 16th September, SiteVisibility is going to be opening its doors to the public as part of Brighton Digital Open Studios Week. We are working in partnership with Wired Sussex to put on this fantastic event. During Brighton Digital Open Studios Week, many of Brighton’s digital and creative agencies are hosting a variety of events which enable their guests to see what really happens on a typical day at the office.
You’re probably wondering now what SiteVisibility is going to be doing, or how exactly we’ll be throwing open the doors to the Think Tank? We are going to be hosting “Beer O’Clock” on the afternoon of Friday, 16th September. We’ll be watching videos of past TED conferences and of course enjoying a few beers or ciders.
Friday afternoons tend to mean that we gather to watch a few videos about things that could inspire us or have an impact on our campaigns. We like to watch TED videos because they are full of wisdom from many inspirational people. We like to watch White Board videos because they encourage us to debate how we go about designing and implementing our client campaigns. We also like to brainstorm different ways of making the campaigns we’re currently managing more successful for all of our lovely clients.
That being said, we have a limited number of places for this event. You are more than welcome to come by and see our lovely new offices, see us in action, ask us questions or just generally learn about what happens in the Think Tank.
See you soon!
Bring Your Kids to Work Day
Here we are with Lucia, Georgia, Ella, Olivia, and Connie (and Molly, Hugo and Tristan, too)
Cake making
Today we started with cup cake making, we gave a gingerbread man to every person who is working in the office today- let’s see what they thought of it!!!
SiteVisibility are Recruiting an Octopus
An opportunity has arisen for a skilled digital marketing octopus at the highly respected Search Marketing agency SiteVisibility. You’re probably wondering what an octopus has to do with us, and why you’d want to voluntarily become one. The answer is pretty simple. We feel like our team is made up of lots of different skills and personalities who are represented by a lovely little group of characters (or as we like to think, the residents of the Think Tank), one of which is the octopus.
Our octopus represents someone who is a superb multi-tasker – a highly organised person who can monitor quality and processes while putting emphasis on achieving success with deadlines and deliverables.
What We Think of Google+
As you’ve very likely heard, Google introduced Google+ last week, which many say is a response to Facebook. We’ve been using it here in the Think Tank to figure it out and get to know it a bit better. It’s still early days for this new tool, but here are some initial thoughts from a few members of the team. Feel free to share your views on Google+ in the comments.
Truus Heremans, Trainee Digital Marketing Consultant:
Initially I had my doubts about Google+, being such a closed social networking tool not worth using when already on Facebook, Twitter or MySpace. However, once invited and logged onto the service I started discovering its interesting tools. As Google released more and more invites I started connecting to others. Your contacts can be assigned to “Circles”, by dragging them from the top of the screen to blue Circles, and you can name them basically anything you wish (and they can’t see which Circles they’re in, so there is much liberty there). Using the Circles model the user gains a greater amount of control over what is published, since you can select which Circles you would like to share your information/posts with. Google+ seems to be aimed at people who are interested in sharing things with people or groups with similar interests rather than trying to reach the highest number of virtual “friends” (as seems to be more the case on Facebook).
When uploading a video, I received an alert asking my visibility preferences. Again, Google+ is truly focused on “privacy” and “control”. You can choose whether or not you would like your friends to comment on your photos, video’s etc. Moreover, when connecting to others, there is no consent required of both sides. You can follow anyone, similar to how you follow on Twitter.
For the individual consumer, Google+ has built a platform where the right content can reach the right people. However, for now, Google+ is really “only” aimed at consumers. If you’ve created a Google+ account for your business you might need to wait a little longer until the right features are released.
Alan Cairns, Digital Marketing Manager:
So Google have unveiled their latest attempt to topple Mark Zuckerberg’s Facebook. Since the far-from-impressive take-up of Google Buzz and Wave, I approached Google+ with scepticism. Buzz annoyed me – the way it stole my tweets and Facebook updates without my permission.
Read on