Archive for the ‘ABC’s of SEO’ Category
With Facebook becoming a true behemoth of the online world, businesses are taking a wider view of how to utilise it for biggest impact. This will usually take the form of business pages and, in conjunction with Twitter, will be used to engage with customers. However, Facebook also has another trick up its sleeve: Pay-Per-Click advertising. Whilst this could be considered analogous to Google’s display network (sites that have agreed to display Google AdWords ads alongside content deemed to be relevant by Google), there are several key differences that, when utilised properly, make Facebook’s offering a much more powerful option.
Image Credit: jscreationzs
These differences are predominantly within the targeting options available. Facebook holds a huge amount of information on us all, this includes but is not limited to; location, marital status, interests and education information. Whilst on their own there is nothing particularly special here, once these characteristics start to be combined they can be used to define some really interesting marketing segments.
It’s surprising how many companies ignore the value of email marketing, not only for selling a product or service or sending out a valued message, but more importantly, the value it holds for brand awareness. Email marketing can generate significant growth in brand equity, your reputation, and general awareness of your company and what you have to offer.
There are lots of different types of emails, ranging from short, single call to action emails known as postcards, to sales emails, newsletters and press releases. The trick is to choose the right email for the right campaign, then send it to the right people.
The great thing about email marketing is that you don’t need a huge budget. These days you don’t even really need to know html or be a designer – lots of online companies and services offer templates and wizards to help you write and send your campaigns. They also offer monitoring services so you can see who is opening your emails and who is clicking on what.
However, as easy as it is to create and send an email, it’s just as easy to end up straight in someone’s junk folder, so what are the tricks to a successful email campaign? We’ve put together a quick list of 13 “dos and don’ts” (why not, we aren’t superstitious) to make sure your email is the best it can be.
As with any kind of business promotion you shouldn’t ignore any options when it comes to shouting about your company and telling everyone to see what you can offer, and it’s no different when it comes to websites.
Directories are often seen as the dull yet necessary part of promotion. In “real” world terms this is usually done by getting listed in the Yellow Pages or telephone directory, but online it’s a whole different story and one that can be very beneficial to your site.
It’s often been said that ‘Content is King’ in SEO, and it can be split into two broad categories; on site and off site.
It’s quite obvious that the content of a website is an important part of any SEO campaign. Google love original content, and that’s why behemoth sites like Wikipedia, BBC and other news sites rank so well in the SERPs. The exception is the “content farms” that the Google Panda Update took care of, but these sites contained lots of outbound links and were surrounded by advertising.
The more content which is hosted on a site, the more chances you have to include not only high volume search terms, but also long tail phrases that can bring small amounts of traffic over a long time. It’s important that onsite content is of a high quality, and it’s increasingly understood that social functions such as commenting, liking, sharing, rating etc. can have a lot of impact on authority.
Onsite content should always be about speaking to customers. In copy, this is where traditional copywriting practice comes in, identifying the right tone for customers and fulfilling their needs and expectations. SEO Copywriting is all about balancing the needs of the reader with that of the search engine – but often these overlap. Images play an important part of presenting products and services to customers, and videos can be an engaging way of presenting information. It could also be that visibility in image, video, blog or news search could bring traffic or conversions.
We love link building at SiteVisibility… we look at links as little nuggets of gold to be mined from the internet. Get a link from the BBC and you’ve found yourself a gold bar, get a link from a small authority site and you’ve mined yourself enough to smelt yourself a nice gold ring, get a link from linkfarm.com and you’ve found fool’s gold, in fact you may have to pay a pretty penny for that link yourself!
Each keyword rich link puts us on the path to Google ranking glory and we will stop at nothing to get our links built.
We love web analytics here at SiteVisibility, we’re measurement geeks and proud. The thing is, we reckon you should be a measurement geek too! Well… if you are in any way involved in Digital Marketing, Web Design, UX, UI, Online Advertising, Social Media or online PR anyway.
Courtesy of @Horia Varlan on Flickr
Analytics, or more specifically Web Analytics, is the name given to a set of techniques and tools used to measure the performance of a website or an aspect of a website’s marketing. The best known analytics tool is Google analytics which allows website or blog owners to easily track user behaviour free of charge in order to measure the performance and the effectiveness of marketing strategies and to gain insight into how they might better serve their users in terms of content & improved user experience.
There are lots of good reasons to take the time to get to know your web metrics a little better; and not just because you can’t run a successful digital campaign without effective measurement in place… Besides, we all know that, we want to talk about the other stuff which makes us do cheer leader dances every time we talk about low bounce rates.
So! we think you should be an analytics geek because, the moment you know what all those lovely numbers mean, you will: Read on