Back in March, the head of the web spam team at Google, Matt Cutts announced that there would be a big Penguin update later this year. Well we didn’t have to wait long. On Friday whilst responding to @mrjamiedodd on Twitter, Matt confirmed that they will be rolling out Penguin 2.0 in the next few weeks.
At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.
Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.
Location
This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.
Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.
It’s that time of year again where the digital marketing world pays Brighton a visit.
BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.
One of the hardest things once you’ve created a website is not to maintain it but to build a following and a fan base. Obviously coming up with a unique idea for your site in the first place is a long process but when you’ve got past that initial hurdle you’ll begin the quest of trying to build up your name.
Who are your fans?
You need to take a step back and analyse who you’re chasing. If you don’t do this research I don’t think you’ll fully be able to grow your fan base properly. Split them into groups, stick with 3-4 as these will be your strongest target audiences. So if you were promoting a music site, you’d perhaps circle – artists, producers and avid listeners of a particular music genre.
Receiving a Google penalty warning can strike fear amongst digital marketers and webmaster’s alike, but it’s important to remember the silver lining. You have a clear indication that your websites profile has crossed over Google Webmaster regulations and in that respect at least you have hard evidence as to why your rankings may be affected, or in some cases if your website traffic has been drastically affected.
You also have a clear platform from which to start cleaning up your backlink profile, without fearing that removing some of the low quality links may affect your current rankings.
A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to forget how many pages are on your site and which elements are duplicated. Moreover, this worry seems to stem from the fact that SEO’s are unsure as to what exactly is duplicate content.
Duplicate content is a big issue which affects both SEO and content marketing.
If you’re new to SEO then one of the first questions you’ll ask yourself is how can this benefit my business?
These days you’ll have noticed all the major brands and companies are constantly fighting for highly valuable online visibility. What’s more is that the growth of online stores takes competition levels to new heights with smaller enterprises being able to take on the big high-street brands.
How is this so? Well SEO can make this possible. It can take your little start up brand and put to to the forefront of people’s searches online.
Google launched the tool 4 months ago in an aim to help site owners deal with their Webmaster Tools warnings about un-natural and poor quality links. The types of links that we’re talking about here are the likes of directories, article hub sites as well as paid links. These aren’t the only types of links but they’ll certainly cover the majority of what’s considered ‘spammy’ by Google.
If you have been building these kind of links then Google recommends to try your upmost to remove them yourself. This will mean getting in touch with the web owners requesting link removals. However, Google fully understand that in many cases removing all your poor quality links isn’t possible and that’s where the disavow tool comes into play.
The idea behind the tool is for Google to not take down the links but instead not consider them when addressing your site.
If you work in content marketing then you’ll probably be working for a lot of different clients in lots of different sectors. Finding the time to know what they do, who they are and what they’re about can be easier said than done, especially if you have a client manager doing all the footwork for you.
However, it is useful and in fact vital to invest the time to truly build a relationship with your clients, whether it’s getting to know them when they first decide to work with you, attending meetings, or simply catching up with the client manager regularly. Here’s why making the time to get to know your clients will make your life easier and your content amazing!