Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really get to grips with what success actually looks like for your business. Read on
Archive for the ‘Search Marketing (SEO)’ Category
Google Places, Google Local, Google+ Business Pages, Google Places for Business; whatever they are called nowadays, they remain a vital part of any digital campaign for websites with physical brick and mortar locations.
Google have been very actively changing this service in the previous year or so and sometimes it alone can feel like a full time job trying to keep up to date with all the changes, especially if you have to manage large quantities of listings as I do.
Christmas is a time for sharing and at SiteVisibility we love to share our digital marketing knowledge, so following our most recent post regarding the ‘top 10 Internet Marketing Podcasts of 2013‘ we thought it’d also be a good idea to share the most popular blog posts of the year as well!
Happy reading! and have a happy holidays!
It’s been another milestone year for our Internet Marketing Podcast with us reaching over 200 episodes! We hope you’ve enjoyed all the insights, tips and guest speakers we’ve had on the show this year and do let us know in the comment box below if there’s any particular topics you’d like to hear discussed on the show in 2014!
We thought with the holidays approaching it’d be the perfect time to share our 10 most popular shows from this year – so sit back, relax, pour yourself a Baileys and put your headphones on – it’s time for the Internet Marketing Podcast!
The trusty vacuum cleaner, a necessity for any home even in this modern age of gadgets, technology and hover boards (well not quite yet with the later). Would you believe it? Walter Griffiths way back in 1905 took the first steps in making them portable, easy to use and easily maneuverable. Nevertheless it wasn’t until after World War Two that vacuum cleaners extended properly out to the masses as they were no longer considered a luxury item. Recent developments have seen vacuum cleaners being produced in a wide variety of formats; upright, bag-less, handheld as well as being created to clean specific surface types. In this new age of vacuum cleaners, the world’s biggest brands battle it out to become the consumers preferred choice. Read on
As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.
At this point, it’s almost more of a cliché to say that “we’ve all heard that content is king” since we’re hearing it so much, but that doesn’t mean we shouldn’t be talking about content; we have to because it’s one of the most important parts of any marketing strategy. A recent article on Econsultancy argues that content isn’t a strategy but a simple tactic. I don’t agree at all. With all of the big changes to the digital marketing industry and the recent focus on creating great content, it seems to me that content is basically everything that’s on our website. Anything from product images, descriptions and videos, blog posts, guest posts and articles, and of course our social profile content.
One of the most commonly recommended topics, useful Chrome Extensions for doing technical SEO or SEO in general. Everyone has their own favourite set of tools for the job, whether you are using MajesticSEO for link data or Ahrefs, the industry is divided, and quite likely there will be a number of tools people use that do similar things to the ones I’ll be talking about.
It would be good to get the conversation moving regarding this type of thing, so please do comment below or contact me on Twitter. It is always good to audit your own processes or tools to see if you are using the best possible tool for the job.
Invoice finance is a form of short-term borrowing often used to improve a company’s working capital and cash flow position. This provides a valuable service to businesses as it allows them to draw money against sales before the customer has paid. As a result this means an improved cash flow as well as the benefit of only paying interest on the amount borrowed.With this particular form of business finance undergoing a boom period, we decided to take a look at the top keyword trends and ranking positions to help identify the major online players and the challenges they face – here’s what we found out…
As part of BrightonSEO, I attended one of the workshops the day before the conference. Kevin Gibbons of Blue Glass UK led the workshop about Advanced Link Building tactics, and the message that was most clear to me throughout the whole day seemed to be that we digital marketing humans have got to focus on other humans. Over the past few years, we’ve heard so many clichés over and over again: ‘SEO is dead’, ‘Content is King’, ‘Big Data’ and it struck me that maybe now we’ll be hearing ‘Make it for Humans’.