Archive for the ‘Search Marketing (SEO)’ Category
As a child watching Steven Spielberg’s depiction of the future in Back to the Future part 2 there were many ideas that seemed in the realms of possibility. Flying cars, hoverboards and Nike Air Kicks that were self-lacing! However one prediction that Spielberg didn’t include was the slow decline of the high street store! In defence these last few months have brought some quite unpredictable events especially the folding of HMV a cornerstone of the music and audio market and the British high street. Along with other major retailers like Blockbusters, Jessops, Comet, JJB, GAME, Habitat and Peacocks, HMV is another victim of retailers who have gone into administration in the past year. And with all these casualties it’s hardly surprising that online retailers like eBay are announcing increases in sales and revenue
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So I’m sure many of you are looking at what’s new this year in search – researching trends, data and of course tools. Well perhaps one of the places you might not have automatically looked at is Google webmaster tools – it’s certainly not known for making that many changes to the data they offer web owners – well guess what they’ve gone and done? they’ve actually launched a very interesting brand new tool – Data Highlighter.
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The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – Graph Search.
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As the year draws to a close what better time than to look back at the year of 2012 and see what our readers found the most interesting topics on our blog. At SiteVisibility we always love to receive comments and feedback from our content and love to see our fans getting involved so feel free to post away if you have any questions.
Let’s take a look at the year of SEO in 2012!
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The increasing amount of time that people spend online searching for information has placed more emphasis on the importance of content marketing, especially since search engines look to provide their users with the best quality results.
Content is the voice of your brand and generating great and engaging content is required to take your brand from good to great in today’s online environment. Rather than treating these areas as separate, content marketing needs to tie in overall marketing and business goals.
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Christmas is just around the corner and we thought that if some of you didn’t manage to buy an advent calendar this year, we’d let you share our very own one!
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I’m very fortunate to be invited to speak at and attend a large number of digital marketing conferences and events. It’s enjoyable because now I’m organising two different events BrightonSEO & The Content Marketing Show, to site back and watch other people do all the hardwork!
In this blog post I wanted to highlight five of the events I attended which I really enjoyed as both a speaker and attendee, that I’ll definitely be trying to attend the next time they come around.
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We’re very excited to announce the launch of a fantastic new resource for SEO knowledge! That’s right, in addition to our ABC’s of SEO eBook, we’ve now made our ThinkTank come to life in animation in order to give you the most important tips and tactics of SEO.
As we all know, in the world of digital and online marketing you need a strategy to improve your site visibility. Not only do you need a strategy you also need the tactics to succeed in your SEO efforts. Our brilliant mix of colourful characters brings you their top SEO tips and tactics to help you become a master in SEO.
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So after a double dosage of content marketing we thought we’d share with you all the top insights from the content marketing workshops which took place last week.
Content-spec
It’s vital to decide on every aspect of content before it’s created:
- Define the audience beforehand
- Define where you intend to pitch it
- Define the purpose/what you hope to achieve
- Define the aspects of the content that will give people a reason to share it
As you may have heard, we recently held the Content Marketing Show. Several members of the SiteVisibility crew were in attendance, and the day was full of some inspiring and informative talks and workshops on the world of content marketing. Here are the things that we liked the most from the day:
Sweeties and cakes courtesy of Zazzle and Caliber-i
If anyone knows the way to my heart, it’s certainly these guys. There was a queue snaking round the room to get at the cinema style pick ‘n’ mix from Caliber-i and Zazzle made some really nifty cakes.
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