The Blog

PPC adwords with @headstream – INTERNET MARKETING PODCAST #301

Today we are joined by Tara West, Biddable Media Manager at Headstream. We asked Tara what the latest news is with PPC. She tells us there is a shift from keyword targeting to people targeting where you can now tailor bidding based on someone’s previous action on your site. So, in effect, you’re targeting people […]

Online Video with @bomtailey – INTERNET MARKETING PODCAST #300

In this podcast we chat to Tom Bailey, Creative Producer at Shy Camera. We asked him about the different ways businesses can use video content for marketing. Tom tells us it is an interesting time for video, all trends indicate that video is playing a more important role in marketing and will continue to. Tom […]

Changes in Google’s structured data testing tool & guidelines – INTERNET MARKETING PODCAST #299

Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags and codes to your webpages so Google can […]

Kelvin Newman and Alex Hepworth – Etsy Talk: Building Brand Awareness with Bloggers

The most recent Brighton Etsy Talk this month was prepared by are very own Kelvin Newman, Marketing Director, and Alex Hepworth, who is our Digital content and PR Campaign manager. The aim of their talk was to inform bloggers about the vast opportunities for generating great content for their blogs, and the various different ways […]


In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there was no ‘how to’ manual. Nir decided to […]

Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297

Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they don’t truly feel; in that […]

Real-time Content Creation And Strategy – INTERNET MARKETING PODCAST #296

Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started and went on to publish the book “Newsjacking”. He tells us about his company ‘TBC’ (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing’s been confirmed and everything’s changing. We talk about real-time marketing […]

Communication in digital – INTERNET MARKETING PODCAST #295

Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to this you’ll benefit greatly from a very good introduction to some of the topics that are important. Online marketing is hugely competitive and it won’t […]

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