The Blog

Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297

Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they don’t truly feel; in that […]

Real-time Content Creation And Strategy – INTERNET MARKETING PODCAST #296

Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started and went on to publish the book “Newsjacking”. He tells us about his company ‘TBC’ (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing’s been confirmed and everything’s changing. We talk about real-time marketing […]

Communication in digital – INTERNET MARKETING PODCAST #295

Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to this you’ll benefit greatly from a very good introduction to some of the topics that are important. Online marketing is hugely competitive and it won’t […]

Moving from marketer to entrepreneur – INTERNET MARKETING PODCAST #294

Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He discusses how marketing is very closely aligned to entrepreneurship. Marketers tend to be the glue in organisations; they will work across the whole business, similar […]

The importance of culture in digital marketing – INTERNET MARKETING PODCAST #293

In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. She has 18 years’ experience working in digital for international markets. They talk to us about how localisation is very important regarding cultural boundaries. When […]

What’s going on in Fashion SEO?

At the most recent brightonSEO we were lucky enough to gather together some of the brightest in-house search marketers in the fashion industry for a chat, a rant and to share some knowledge. We’ve run these roundtables for a few years and they’re a great opportunity to really feel the pulse of the industry. The roundtable itself is […]

I’ve been penalised – now what? – INTERNET MARKETING PODCAST #292

In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created performing risk analysis and penalty recovery and assistance. Kaspar talks about what to do in the event that […]

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