For luxury brands, bridging the gap between traditional and digital marketing is proving particularly challenging, more so than for their high street counterparts.
Shopping online for luxury gifts and goods is an interesting concept as a great deal of the “luxurious experience” one has when shopping in real life is lost. Those who have traditionally bought luxury thrive on the experience of buying – the atmosphere of the store: the ability to see, touch and smell the products are a big part of the process.
As the sensory experience of the store cannot be recreated online many luxury brands have had to choose whether to sacrifice the “experience”. This has resulted in many refraining from actually selling their product online. Instead they create an impressive looking site with videos and flash images that often supply product information, store locators and catalogues. Many sites will often include interactive features to maintain customer’s interest and keep them on the site for longer Read on
Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.
feed plex
brit blog
best of the web blogs
top rank blog
In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to stand out as an applicant.
Linkedin UK
In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.
Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is focused. Rory also talks about praxeology, how it differs from general behavioural economics and its role in marketing.
In this screencast Kelvin is talking about Directory Submissions, one of the oldest linkbuilding techniques.
yahoo directory
open directory project
business directory
link centre
As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this episode of the Internet Marketing Podcast, Kelvin will be interviewing Dr. Karl Blanks, one of the co-founders of Conversion Rate Experts and another of the keynote speakers at this year’s Conversion Conference London
Kelvin and Karl are talking about the scientific method of internet marketing.
Conversion Conference London (30th November – 1st December 2011)
Which MVT
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis. While many think it’s as easy as determining who is linking to you, you can go much further by looking at a variety of factors, including secondary links, link volume, link authority, link velocity, and link anchor text.
For more on the VAVA principle of backlink analysis, you can listen to podcast episode #88, or read more about it!
MajesticSEO
OpenSiteExplorer
In this Screencast Kelvin is talking about another linkbuilding strategy, blogger outreach. He takes you through the process of finding relevant blogs and the most appropriate and succesful way of approaching them.
Google Blog Search
There have been some interesting developments around keyword research this month, namely that Google are no longer providing search data from users logged into Google. The change has a serious impact on the data available for SEOs to make important decisions about keyword strategy. I could write a whole blog post about it, but I think Blogstorm and SEObook probably did a better job than I can.
Keyword research underpins SEO campaigns, but both the tools and software which we use and our approach conducting this research is always changing. Seeking certain user behaviour, looking for local or multilingual search variations, or unique ways of interpreting and analysing the data all calls for a bespoke approach. There’s more than one way to skin a cat – what a horrible saying that is.
YouTube Keyword Suggestion Tool Read on
As you might have realised from our blog and twitter activity recently, we’re proud to be partipating in Movember again in 2011. The aim of the campaign is to increase awareness of men’s health issues and raise funds for related charities. We’re really pleased to announce that Penhaligon’s are also participating in Mo-mania this month.
Ever since they treated us to a fragrance profiling session, we’ve known that Penhaligon’s are a unique brand with a rich history and an expert knowledge of their field. It seems that they’re also charitable sports, as not only are the team cultivating crumb catchers this month to help raise sponsorship money and awareness, but they are also opening up a pop-up barbershop at their flagship store in Covent Garden, offering free moustache trims for Movember participants, or “mo bros”.
Read on
