In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group. Ahava talks about her book “The Digital Crown: Winning at Content on the Web” as well as her inspirations to write it. She then explains her 7 rules on how to win at content on the web and underlines why communication is so important. Finally she gives us some insights about her latest projects, what she has learned from them and provides us with some excellent tips.
There’s no escaping change and well informed marketers see the escalating pace of innovation within digital marketing as an opportunity to get ahead of the competition. Standing out from the crowd has never been so important but that’s not without its risks and in our world, it’s the digital marketers who are often responsible for managing those risks and exploiting the opportunities. How can we help? Read on
Last week I had the privilege of celebrating with the NSPCC Brighton Business Board at its annual “Business Spotlight” event which took place at Donatello’s restaurant in Brighton. SiteVisibility is a founder member of the NSPCC Brighton Business Board whose aim is to engage local businesses and their employees with the work of NSPCC in order to help fund services which benefit local children and their parents. Read on
In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together. Then he gives some more insights about Manchester, as one of the biggest cities in Europe in the digital and creative industry. Finally, he explains the biggest challenges in the industry and gives some advice on wise areas to work in for good future career development.
Creativity is something we value highly here at StiteVisibility and has resulted in not only some fantastic client work but also in the birth of events such as Brighton SEO and the Content Marketing Show. But as anyone who works in an agency knows, keeping this fresh approach going over time requires work and bags of new ideas.
While ‘brainstorming’ is becoming a term that us creatives try to avoid, the concept is still one that begins the creative process in almost all cases. Getting a group of people in the same space and churning out idea after idea until the right one shows itself is a staple in our creativity toolbox. The idea being that the whole is greater than the sum of its parts and with the right knowledge and expertise in the room we can achieve greatness.
I recently came across this video from the RSA that looks at how brainstorming works and whether we are getting the most from the experience. As with most RSA videos, it’s worth a watch if not a share round your team.
In my experience I’ve found many different approaches, but more often than not I’ve seen sessions succeed or fail on the ability of those in the room to get the balance between creating a safe space for sharing ideas and being able to move on from ideas that won’t fly.
The idea of constructive criticism is the one area most of us fail to get right at one time or another, either shutting down ideas too quickly or allowing bad ideas to take us off track. Often our role as creative leads is better spent facilitating the process for others and ensuring everyone has a voice and a space to get it wrong sometimes. This is when the magic usually happens.
Felice joins the SiteVisibility team as the new Digital Content Account Director with over 10 years experience working within communication and engagement both in house and agency side. Felice is passionate about all things digital and how companies can leverage this to create meaningful engagement opportunities with their audiences.
Felice started her career working in the public sector and then moved onto the NHS where she focussed on engagement and public health campaigns, including the hugely successful F.A.S.T campaign in partnership with the Stroke Association. More recently, Felice has worked with commercial companies both local and national but remains committed to socially focussed projects and CSR.
As a self-professed geek, Felice’s out of work time is often spent blogging or tinkering with websites. But when not glued to a computer screen, Felice can be found trekking the countryside with her four legged friend or engaging in her favourite pastime Roller Derby. Look out for her skating past you on Hove seafront!
In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.
Tristam has 10 years’ digital marketing experience spanning from ecommerce through to higher education in both b2b and b2c environments. Tristam’s experience includes brand creation, content strategy, web development, mobile optimisation, user testing and customer profiling, as well as CRM and acquisition strategies. Tristam has managed successful campaigns meeting goals through PPC, SEO, Social media.
Tristam has a passion for data analysis and insights as he believes data should always drive decisions.
His favourite aspect of digital marketing is that it is ever evolving which means keeping at the forefront with strategies and campaigns to meet the user’s needs.
Dane has over four years’ experience in Search Engine Marketing before joining the SiteVisibility Team. Dane grew up in Zimbabwe, before moving to the United Kingdom for university where he studied Sports and Exercise Science BSc (Hons) at the University of Chichester while working part time in digital marketing.
After graduation he moved to Hove and worked at iCrossing in Brighton in the Digital Promotion team within Natural Search. At iCrossing Dane worked on online strategies for well-known brands such as Value Retail, Virgin Atlantic, Barclays, Compare The Market, Speedo and LA Fitness. The job itself covered creating content and events, campaign management all within clients budget control. Planning & communicating bespoke strategies and solutions while building, maintaining client and third party online relationships. This was done through leveraging PR tactics and ideas for the benefit of natural search by analysing SEO related metrics and back link profiles.
Dane chose SiteVisibility for many reasons. The main reason was our 2014 strategy we will be offering clients. Dane felt the need to move to a smaller and personable boutique agency while still being based down by the sea. His favourite thing about digital marketing is the nature of the industry. This dynamic industry lends itself to creative thinking and finding cutting edge approaches which are scalable for campaigns.
In his free time, Dane attends the gym regularly and often partakes in outdoor activities like charity skydiving. In addition, he has combined his passion for sport with the digital world by creating his own Fitness Blog (Fitness Fan.co.uk).
In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email marketing, the major challenges that exist, as well as the importance of visual communications and testing. Finally, Adrian and Kelvin complete the episode by discussing customer segmentation and highlighting the most worthwhile segments to utilise.