A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to forget how many pages are on your site and which elements are duplicated. Moreover, this worry seems to stem from the fact that SEO’s are unsure as to what exactly is duplicate content.
Duplicate content is a big issue which affects both SEO and content marketing.
If you’re new to SEO then one of the first questions you’ll ask yourself is how can this benefit my business?
These days you’ll have noticed all the major brands and companies are constantly fighting for highly valuable online visibility. What’s more is that the growth of online stores takes competition levels to new heights with smaller enterprises being able to take on the big high-street brands.
How is this so? Well SEO can make this possible. It can take your little start up brand and put to to the forefront of people’s searches online.
In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.
Resources
Google Webmaster Tools
Google Keyword Tool
Google launched the tool 4 months ago in an aim to help site owners deal with their Webmaster Tools warnings about un-natural and poor quality links. The types of links that we’re talking about here are the likes of directories, article hub sites as well as paid links. These aren’t the only types of links but they’ll certainly cover the majority of what’s considered ‘spammy’ by Google.
If you have been building these kind of links then Google recommends to try your upmost to remove them yourself. This will mean getting in touch with the web owners requesting link removals. However, Google fully understand that in many cases removing all your poor quality links isn’t possible and that’s where the disavow tool comes into play.
The idea behind the tool is for Google to not take down the links but instead not consider them when addressing your site.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.
Resources
SEOMoz Begginers Guide
Econsultancy
Mashable
Social Media Examiner
Google Keyword Tool
Stick your hand up if you can name 20 of your followers on Twitter…ok… some of you might manage to do that…how about 30 followers off the top of your head, see getting trickier isn’t it?
Ok, now stick your hand up if you can name 10 important bloggers in your industry on your social networks – ha! Got you!
In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.
Resources
If you work in content marketing then you’ll probably be working for a lot of different clients in lots of different sectors. Finding the time to know what they do, who they are and what they’re about can be easier said than done, especially if you have a client manager doing all the footwork for you.
However, it is useful and in fact vital to invest the time to truly build a relationship with your clients, whether it’s getting to know them when they first decide to work with you, attending meetings, or simply catching up with the client manager regularly. Here’s why making the time to get to know your clients will make your life easier and your content amazing!
In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.
In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.
Resources
MailChimp
Pure360
AWeber
