In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes through some notable examples of good and bad responses to negative criticism from large companies on social media. She explains how Google doesn’t understand sentiment and will rank a search highly regardless of whether it is positive or negative. Finally, Felice gives some top tips for managing a brand’s online reputation.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking. Felice talks about the way in which some companies have corrupted an authentic engagement tool to manipulate search. She gives some advice for legitimate linking using “do follow” or “no follow” codes and offers tips for genuine guest bloggers worried about their status.
In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.
Google Places, Google Local, Google+ Business Pages, Google Places for Business; whatever they are called nowadays, they remain a vital part of any digital campaign for websites with physical brick and mortar locations.
Google have been very actively changing this service in the previous year or so and sometimes it alone can feel like a full time job trying to keep up to date with all the changes, especially if you have to manage large quantities of listings as I do.
SiteVisibility are delighted to welcome Filippo Milano to the team as our resident PPC Executive. Filippo has worked with SiteVisibility for a few months now as an intern in our London office and has made the move to become a permanent member of the Brighton team. Filippo explained “After many years working within Food and Interiors-Design sector as Accountant and Sales, a short experience with ApuliaLand, a tourism project, and completing studies in Marketing and Communication in Italy, I’ve decided to move to the UK to improve my English and definitely to improve my Digital skills.”
I joined this new Team because I’ve always been fascinated by the Marketing World and, because I love challenges, SiteVisibility was a great first step.
In my free time I love playing football, running, gym and cooking.
In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology. Robin gives us some insights about AbilityNet and what they do. He explains what is meant by “accessibility” and “inclusiveness” and talks about common pitfalls in regard to online marketing. Robin then discusses a few recent case studies which were very successful. In the end he talks about legal basics everyone should be aware of and shares his insights about future developments, with a huge potential to change the lives of disabled people as well as everybody else’s.
In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings. Quicker Results. Better Relations”. At the beginning, Alan explains his inspirations for writing the book and discusses how an efficient meeting is defined. He underlines the importance of building long term relationships and gives us 3 top tips on how to get good results, as well as good relationships out of a meeting. Finally, he shows how this is applicable to private life and gives some great advice on how to close meetings effectively.
In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group. Ahava talks about her book “The Digital Crown: Winning at Content on the Web” as well as her inspirations to write it. She then explains her 7 rules on how to win at content on the web and underlines why communication is so important. Finally she gives us some insights about her latest projects, what she has learned from them and provides us with some excellent tips.
There’s no escaping change and well informed marketers see the escalating pace of innovation within digital marketing as an opportunity to get ahead of the competition. Standing out from the crowd has never been so important but that’s not without its risks and in our world, it’s the digital marketers who are often responsible for managing those risks and exploiting the opportunities. How can we help? Read on
Last week I had the privilege of celebrating with the NSPCC Brighton Business Board at its annual “Business Spotlight” event which took place at Donatello’s restaurant in Brighton. SiteVisibility is a founder member of the NSPCC Brighton Business Board whose aim is to engage local businesses and their employees with the work of NSPCC in order to help fund services which benefit local children and their parents. Read on