Invoice finance is a form of short-term borrowing often used to improve a company’s working capital and cash flow position. This provides a valuable service to businesses as it allows them to draw money against sales before the customer has paid. As a result this means an improved cash flow as well as the benefit of only paying interest on the amount borrowed.With this particular form of business finance undergoing a boom period, we decided to take a look at the top keyword trends and ranking positions to help identify the major online players and the challenges they face – here’s what we found out…
Measurefest, our brand new conference debuts on the 17th of October at Logan Hall near Russell Square in London and it promises to bring together the best speakers in the world of analytics, CRO and marketing measurement. If you’re not excited about it, you should be. It’s not only the main event that’s happening at Measurefest either. We’ve also got roundtables and training workshops taking place the day before; the perfect opportunity to learn some new skills and network.
In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments. Michael tells us about the background of txtNation and shares insights into the field of mobile billing . He then discusses mobile payments, how they work, their benefits, their difficulties and the future of mobile payments. Finally, he gives us some insights into SMS messaging and explains why it is the most efficient and cost effective way to advertise for any business.
In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. They then discuss some key industry trends, as well as key players in the industry and deliver some deeper insights into the challenges for small businesses.
Our brand new conference MeasureFest is just around the corner – taking place October 17th at the Institute of Education in London. This time around we’ll be bringing you the best speakers in field of marketing measurement including topics such as advanced Google Analytics and conversion rate optimisation. Read on
In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to the world of SEO and Social Media to get involved in the Digital side of Business for when they finish their degrees.
Google has now fully moved to using secure search even for non-logged in users, which will skyrocket the percentage of (not provided) keywords in Analytics packages up to 100%!
Essentially, encrypted Google searches do not pass any keyword data to the websites, as such webmasters will no longer be able to track the keywords that users are using via Google to arrive on their website. We were talking about not provided count back in the beginning of August, which even then was still under 50% of total traffic.
Unexpected plans can turn out expensive. Whether it’s an upcoming birthday that you’ve forgotten about, or a hefty electric bill coming through the door just before Christmas, Credit Cards will always be there to provide you with the aim of short term financing.
This week’s industry analysis post takes a look at how the credit card industry targets it’s consumers through Social Media. With today’s economic climate undergoing a pinch on the purse strings – how is the credit card industry pushing the use of their services and what role is social media playing in their marketing mix.
As part of BrightonSEO, I attended one of the workshops the day before the conference. Kevin Gibbons of Blue Glass UK led the workshop about Advanced Link Building tactics, and the message that was most clear to me throughout the whole day seemed to be that we digital marketing humans have got to focus on other humans. Over the past few years, we’ve heard so many clichés over and over again: ‘SEO is dead’, ‘Content is King’, ‘Big Data’ and it struck me that maybe now we’ll be hearing ‘Make it for Humans’.
This September’s BrightonSEO was a fantastic event filled with great talks, a whole heap of attendees and a brilliant array of speakers. We had a wonderful time and we hope all 2,500 of you that came along did as well. For those of you who missed out on tickets, here’s a few images from the day which capture the superb atmosphere in the Brighton Dome.