In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.
Resources
MailChimp
Pure360
AWeber
I joined the SiteVisibility content marketing team three months ago, after coming from an in house content team, and the difference between the two styles of work place are a lot more different than I predicted. Working in house is a lot more linear, whereas an agency can be a lot more varied and fast-paced, and if you’re thinking of making the move to either side, I’ve found that working here has opened a lot more doors. Here are a few things that really separate the two when it comes to my role.
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Having been a part of the SiteVisibility team for just under a month now I am well overdue a blog-post in order to introduce myself. So, hello, my name’s Joe Burford, and I’m a Digital Marketing Manager. I have a background in marketing and sales which includes design, video and most forms of digital media.
My experience and interest in all aspects of digital has always big a major factor in my work, and it’s played an integral part of campaign strategy. I think that SiteVis has as great reputation, but more importantly, I value innovation, transparency and hard-work so I am happy to have joined this team.
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As a child watching Steven Spielberg’s depiction of the future in Back to the Future part 2 there were many ideas that seemed in the realms of possibility. Flying cars, hoverboards and Nike Air Kicks that were self-lacing! However one prediction that Spielberg didn’t include was the slow decline of the high street store! In defence these last few months have brought some quite unpredictable events especially the folding of HMV a cornerstone of the music and audio market and the British high street. Along with other major retailers like Blockbusters, Jessops, Comet, JJB, GAME, Habitat and Peacocks, HMV is another victim of retailers who have gone into administration in the past year. And with all these casualties it’s hardly surprising that online retailers like eBay are announcing increases in sales and revenue
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So I’m sure many of you are looking at what’s new this year in search – researching trends, data and of course tools. Well perhaps one of the places you might not have automatically looked at is Google webmaster tools – it’s certainly not known for making that many changes to the data they offer web owners – well guess what they’ve gone and done? they’ve actually launched a very interesting brand new tool – Data Highlighter.
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The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – Graph Search.
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Following our top 10 most popular digital marketing blog posts of 2012 we thought we’d share with you our most popular podcasts as well. We had some great shows with some fantastic guests sharing their insights into the world of digital marketing so we’d first like to say a big thank you to you all as well as all our fans and regular listeners.
So let’s take a look at what our most listened to podcasts were!
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In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing. As an underrated aspect of digital marketing, Email Marketing has long been left to its own devices until now. Listen in for an up to date view on the benefits of this tactic, effective list building tips and the differences between the opt in options.
Resources
Econsultancy
Canspam
HubSpot
Return Path
In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK. Webgains are an affiliate network based in London, since 2004 they have grown to a 90 strong team which operates worldwide. Stephen explores the performance and affiliate marketing world, with topics ranging from the major players in the European markets to overcoming the Pareto principle, this episode provides the insight you need to all things affiliate.
Resources:
Commission Junction
Trade Doubler
Affiliate Window
Link Share
Affiliate Future
Affilinet
Webgains
On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV. With the tables turned slightly, Andy explains his experiences with audio podcasts and his recent evolution to video podcasts. The episode continues by exploring the differences between the consumptions models of the two types of media and some ways in which you could get started with your own podcast on a budget.
Resources
Latest TV
Downcast App
Camtasia
Gorilla Pod
