In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and False Consensus.
Nudge on Amazon
Screencast – False Consensus
Podcast Episode 130 – False Concensus
In this Screencast, Kelvin gives a crash course in Title Tags, something that he describes as one of the most important onsite factors that search engines use in order to determine ranking.
We like getting involved in charitable initiatives, so when our customer Bishop’s Move, one of the UK’s largest removals companies, mentioned their proposed campaign with Scope, we offered to join the partnership and promote the campaign online. Scope is a UK charity focused on promoting equal opportunities for disabled people and their families. Bishop’s Move are helping the cause by collecting and donating unwanted items from their removals.
Moving house can be a stressful time, not to mention a massive upheaval, so it’s unsurprising that valuable items can often end up being abandoned, left in skips or taken to the tip. Recycling or donating to charity is not always at the top of the agenda during a house move, but a wealth of forgotten and neglected valuable items often turn up. Bishop’s Move want to use these items to help support the disability charity, Read on
As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference. Bryan is an internationally recognised speaker and conversion expert with many years of experience in the world of digital marketing. Known as The Grok, he’s written Call to Action, Waiting for Your Cat to Bark and Always Be Testing.
Kelvin and Bryan are discussing the importance of conversion, and the reasons why it might not be as popular as some other aspects of the digital world, and the importance of testing.
Bryan Eisenberg
Conversion Conference London (30th November – 1 December, 2011)
Websitetestingtools.com
Usertesting.com
Wordstream (free account grader)
As you’ll no doubt know if you read the blog or listen to our podcast, we go to quite a lot of conferences around digital marketing so it takes quite a lot to impress us, but when we saw the line-up for the Conversion Conference taking place in London 30th November-1st December, 2011, we were very impressed.
We’ve long felt that we should all be paying as much attention to the traffic already coming to our sites as trying to get more, so we’re really interested in Conversion Rate Optimisation. When we saw the great speakers around the topic at the event we badgered the organisers to see if we could arrange interviews with the Keynote speakers for the podcast. They said yes! And over the next few weeks on the podcast we’re going to be featuring chats with Bryan Eisenberg, Jim Sterne, Dr Karl Blanks and Kelvin’s current hero Rory Sutherland.
We’ll be talking about the psychology of conversion rate optimisations, what some of the best testing tools are and easy steps you can take to make more money from your website without getting any more traffic. It’s going to be a great series of interviews and we think really cover of every angle of what is one of the most important emerging areas of digital marketing.
So, if you’re not already subscribed to our podcast you can sign up here in iTunes or set your favourite RSS reader to let you know whenever there’s a new episode. We can’t wait for you to hear these, they’re going to blow you away.
If you’re arranging a conference and you’d like more information on media partnerships, please email me.
Javascript is the most popular dynamic scripting language on the internet, and is responsible for some of the internet’s more advanced web applications. Javascript can help pack a lot of information into dynamic menu systems, and is commonly used on ecommerce sites to create large navigational menus, processing forms and submitting orders. SEOs sometimes warned against the use of javascript, claiming that it increases the code bloat of a website as well as inhibiting search engines from reading and indexing the keyword rich content contained within the code.
Search engines can’t always read javascript – sometimes it can be coded in a way which hides keywords, anchor text and links from the search engines, so why do we see so many large e-commerce sites with this type of javascript navigation? Largely because ecommerce site’s wouldn’t be able to handle some of the more complex operations such as sending and receiving data to a database without interfering with the look and behaviour of the website.
Read on
As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way.
If you want to know what Kelvin’s learned so far this year by speaking at conferences, you can read more about his take-aways in this blog post.
Often in the world of search your ideas and scope are limited by the available resources and budgets. The knack of a good SEO is working within those parameters, but what would you do if there weren’t those limits?
So I fired up my Rolodex and asked some of the great and good of UK SEO and asked…
You’ve been approached by a start up backed by some of the biggest VCs in the world. They’ve got one mission to beat Amazon at it’s own game. They’ve hired you in-house and given you a million pound budget to spend.
Where and what would you spend the money on? Read on
In this screencast Kelvin concludes his basic onsite technical checklist
selfseo
web confs
copyscape
xml sitemaps
In this instalment of the ABC’s of SEO, I wanted to hit on a few subjects around international SEO. Increasingly businesses are looking to tap into foreign markets and search is obviously a very powerful way of doing just that.
Do Google Favour Local Domain Suffixes?
There was a conversation recently in our LinkedIn Discussion Group about domain suffixes and their effect on rankings. Colin asked whether having a foreign domain such as .co (registered in Colombia) makes it more difficult to climb search engine results pages in the UK. Google will prioritise relevant domain suffixes, but there are many other ranking factors. Look around, international sites can still rank really well. Some businesses really benefit from having these bespoke URLs, such as bit.ly or del.icio.us.
Having local domain suffixes is generally thought of as best practise, but there are other things to consider to maximise your performance. Google also score geographical relevance by checking where the server of a website is based, so it could be worth ensuring that this is the country in question. Additionally, a geographic location for a site can be specified on Webmaster Tools.
Read on
