Is brainstorming still the cornerstone of the creative process?

Posted by in General Marketing on January 20th, 2014 0 Comments

Creativity is something we value highly here at StiteVisibility and has resulted in not only some fantastic client work but also in the birth of events such as Brighton SEO and the Content Marketing Show. But as anyone who works in an agency knows, keeping this fresh approach going over time requires work and bags of new ideas.

While ‘brainstorming’ is becoming a term that us creatives try to avoid, the concept is still one that begins the creative process in almost all cases. Getting a group of people in the same space and churning out idea after idea until the right one shows itself is a staple in our creativity toolbox. The idea being that the whole is greater than the sum of its parts and with the right knowledge and expertise in the room we can achieve greatness.

I recently came across this video from the RSA that looks at how brainstorming works and whether we are getting the most from the experience. As with most RSA videos, it’s worth a watch if not a share round your team.

In my experience I’ve found many different approaches, but more often than not I’ve seen sessions succeed or fail on the ability of those in the room to get the balance between creating a safe space for sharing ideas and being able to move on from ideas that won’t fly.

The idea of constructive criticism is the one area most of us fail to get right at one time or another, either shutting down ideas too quickly or allowing bad ideas to take us off track. Often our role as creative leads is better spent facilitating the process for others and ensuring everyone has a voice and a space to get it wrong sometimes. This is when the magic usually happens.

SiteVisibility Welcomes to The Team – Felice Ayling (Digital Content Account Director)

Posted by in Working In Search on January 16th, 2014 1 Comment

Felice21  SiteVisibility Welcomes to The Team – Felice Ayling (Digital Content Account Director)Felice joins the SiteVisibility team as the new Digital Content Account Director with over 10 years experience working within communication and engagement both in house and agency side. Felice is passionate about all things digital and how companies can leverage this to create meaningful engagement opportunities with their audiences.

Felice started her career working in the public sector and then moved onto the NHS where she focussed on engagement and public health campaigns, including the hugely successful F.A.S.T campaign in partnership with the Stroke Association. More recently, Felice has worked with commercial companies both local and national but remains committed to socially focussed projects and CSR.

As a self-professed geek, Felice’s out of work time is often spent blogging or tinkering with websites. But when not glued to a computer screen, Felice can be found trekking the countryside with her four legged friend or engaging in her favourite pastime Roller Derby. Look out for her skating past you on Hove seafront!

Scott Brinker – Agile Marketing – Podcast Episode #230

Posted by in Internet Marketing Podcast on January 16th, 2014 0 Comments

In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.

agile marketing2 Scott Brinker – Agile Marketing – Podcast Episode #230

Chief Marketing Technologist
Ion Interactive

SiteVisibility Welcomes to The Team – Tristam Jarman (Client Performance Account Manager)

Posted by in Working In Search on January 9th, 2014 1 Comment

photo 22 SiteVisibility Welcomes to The Team   Tristam Jarman (Client Performance Account Manager)Tristam has 10 years’ digital marketing experience spanning from ecommerce through to higher education in both b2b and b2c environments. Tristam’s experience includes brand creation, content strategy, web development, mobile optimisation, user testing and customer profiling, as well as CRM and acquisition strategies. Tristam has managed successful campaigns meeting goals through PPC, SEO, Social media.

Tristam has a passion for data analysis and insights as he believes data should always drive decisions.

His favourite aspect of digital marketing is that it is ever evolving which means keeping at the forefront with strategies and campaigns to meet the user’s needs.

SiteVisibility Welcomes to The Team – Dane Kaagman (Client Performance Account Manager)

Posted by in Working In Search on January 7th, 2014 0 Comments

photo 21 SiteVisibility Welcomes to The Team   Dane Kaagman (Client Performance Account Manager)Dane has over four years’ experience in Search Engine Marketing before joining the SiteVisibility Team. Dane grew up in Zimbabwe, before moving to the United Kingdom for university where he studied Sports and Exercise Science BSc (Hons) at the University of Chichester while working part time in digital marketing.

After graduation he moved to Hove and worked at iCrossing in Brighton in the Digital Promotion team within Natural Search. At iCrossing Dane worked on online strategies for well-known brands such as Value Retail, Virgin Atlantic, Barclays, Compare The Market, Speedo and LA Fitness. The job itself covered creating content and events, campaign management all within clients budget control. Planning & communicating bespoke strategies and solutions while building, maintaining client and third party online relationships. This was done through leveraging PR tactics and ideas for the benefit of natural search by analysing SEO related metrics and back link profiles.

Dane chose SiteVisibility for many reasons. The main reason was our 2014 strategy we will be offering clients. Dane felt the need to move to a smaller and personable boutique agency while still being based down by the sea. His favourite thing about digital marketing is the nature of the industry. This dynamic industry lends itself to creative thinking and finding cutting edge approaches which are scalable for campaigns.

In his free time, Dane attends the gym regularly and often partakes in outdoor activities like charity skydiving. In addition, he has combined his passion for sport with the digital world by creating his own Fitness Blog (Fitness Fan.co.uk).

Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229

Posted by in Internet Marketing Podcast on January 7th, 2014 0 Comments

In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email marketing, the major challenges that exist, as well as the importance of visual communications and testing. Finally, Adrian and Kelvin complete the episode by discussing customer segmentation and highlighting the most worthwhile segments to utilise. 

email marketing Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229White Paper – Ten Inbox Secrets

Our Top 10 Most Popular Blog Posts of 2013

Posted by in Search Marketing (SEO) on December 19th, 2013 0 Comments

sv xmas Our Top 10 Most Popular Blog Posts of 2013

Christmas is a time for sharing and at SiteVisibility we love to share our digital marketing knowledge, so following our most recent post regarding the ‘top 10 Internet Marketing Podcasts of 2013‘ we thought it’d also be a good idea to share the most popular blog posts of the year as well!

Happy reading! and have a happy holidays!

Read on

Top 10 Most Popular Internet Marketing Podcasts of 2013

Posted by in Search Marketing (SEO) on December 19th, 2013 1 Comment

top podcasts of 2013 Top 10 Most Popular Internet Marketing Podcasts of 2013

It’s been another milestone year for our Internet Marketing Podcast with us reaching over 200 episodes! We hope you’ve enjoyed all the insights, tips and guest speakers we’ve had on the show this year and do let us know in the comment box below if there’s any particular topics you’d like to hear discussed on the show in 2014!

We thought with the holidays approaching it’d be the perfect time to share our 10 most popular shows from this year – so sit back, relax, pour yourself a Baileys and put your headphones on – it’s time for the Internet Marketing Podcast!

Read on

SiteVisibility’s New Home

Posted by in Working In Search on December 19th, 2013 1 Comment

WP 20131218 00920131218134713 SiteVisibilitys New Home

Christmas has come early at SiteVisibility with a brand new office for our team to enjoy. After 12 years at Kingslake House, we’ve moved to a larger, more modern HQ  just around the corner from the South Laines to Kings Place (above Barclays Bank), in central Brighton. It’s something we’ve been planning for months and are very excited to share with all our clients, team and partners. Read on

The Future of Content Marketing – Podcast Episode #228

Posted by in Internet Marketing Podcast on December 19th, 2013 0 Comments

This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content marketing company that produces content for the web, on any topic and in any language. The Quill Network of specialist writers, graphic designers, photographers and video producers works on the Quill Platform to meet the rapid growth in demand for bespoke digital content.

In this episode Malcolm explained the types of content solutions that Quill provide  to businesses who do not have the necessary in-house capabilities. After that, we debate the importance of Content Marketing as well as why consumers need choice. Malcolm then shares the background of how Content has evolved online and the growing importance of story telling to improve the sales proposition. He then explains how to overcome the challenges of being too sales-y when writing product copy. Finally, we end the episode highlighting future Content trends and discussing the in-house economic viability of Content creation.

future of content marketing The Future of Content Marketing   Podcast Episode #228

Quill Content

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