#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust

In today’s episode, we’re joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the ‘why’ behind user behaviour – and how to influence it!

In this episode we discuss:

Why storytelling skills are key in turning insights into actions
Common pitfalls to avoid when trying to understand user behaviour
Questions to ask yourself before investing in analytics software
How to build your storytelling narrative
How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
Frameworks, resources and tools that can help you on your journey to better understand user behaviour

Referenced on this episode:

Peter Fader: https://twitter.com/faderp
Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
Adam Grant: adamgrant.net
Looker: https://looker.com/
QuantumMetric: https://www.quantummetric.com/
Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
Michael Bernoff: https://michaelbernoff.com/

CONNECT WITH MICHAEL / INFOTRUST

CONNECT WITH SCOTT:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

YMCA DLG

July 14, 2023.

Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.

James Ewens

June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

Rosie Ashman

June 5, 2023.

I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.

Vicky King

May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

#591 Understanding the ‘Why’ Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust

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