#591 Understanding the ‘Why’ Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust

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In today’s episode, we’re joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the ‘why’ behind user behaviour – and how to influence it!
In this episode we discuss:
  • Why storytelling skills are key in turning insights into actions
  • Common pitfalls to avoid when trying to understand user behaviour
  • Questions to ask yourself before investing in analytics software
  • How to build your storytelling narrative
  • How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
  • Frameworks, resources and tools that can help you on your journey to better understand user behaviour
Referenced on this episode:
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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