In this episode we’re joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss Google’s upcoming Core Web Vitals update.
**UPDATE**
Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.
In this episode we discuss:
- What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
- How might the Core Web Vitals impact roles of SEO professionals?
- A description of what the 3 key Core Web Vitals are
- What are ‘page experience signals’?
- Why business owners and webmasters may need increased development budgets in 2021/22
- How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
- How will you know if your site is impacted by the Core Web Vitals update?
Referenced on this episode:
- https://search.google.com/search-console/about
- https://developers.google.com/speed/pagespeed/insights/
- https://web.dev/vitals-tools/
- https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
- https://developers.google.com/search/blog/2020/05/evaluating-page-experience
- https://developers.google.com/search/blog/2020/11/timing-for-page-experience
CONNECT WITH MARCOS:
- marcos.martin@sitevisibility.com
- https://twitter.com/markookami
- https://www.linkedin.com/in/marcos-alvarez-martin
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com