How to Capitalise on Near-Future Paid Advertising Trends w/ Mike Rhodes

In this episode we’re joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy.

Mike is the co-author of ‘The Ultimate Guide to Google Ads’ and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google’s adoption of AI driven smart features.

Learn About Google Ads’ New AI-Driven Features

In this episode we discuss:

Is there a gap in marketing sophistication in Australia vs the rest of the world?
How Mikes’s approach to identifying trends and topics has changed during the pandemic
How Mike prioritises the topics to cover when revising editions of his co-authored book ‘The Ultimate Guide To Google Ads’
Red flags to look out for when considering a new client-agency partnership
Are customers losing access to their data because of Google’s increased adoption of AI?
How Mike uses the mantra of ‘trust, but verify’ when approaching new Google Ads ‘smart’ features

Referenced on this episode:

[Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fu
https://www.descript.com/
https://otter.ai/
https://copysmith.ai/
https://www.copy.ai/
https://www.trypencil.com/
https://writesonic.com/
https://en.wikipedia.org/wiki/GPT-2

CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY

CONNECT WITH SCOTT:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

YMCA DLG

July 14, 2023.

Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.

James Ewens

June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

Rosie Ashman

June 5, 2023.

I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.

Vicky King

May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy

Learn About Google Ads’ New AI-Driven Features

Referenced on this episode:

CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY

CONNECT WITH SCOTT:

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